All content by Katelynn
A collection of all articles authored by Katelynn Marfousi, published on Prezly
![How to identify your key stakeholders in PR](https://cdn.uc.assets.prezly.com/b5dd6220-a52f-4e26-be0f-a7415f983c2d/-/resize/1920/open-people-white.jpeg)
Influencer Marketing
![Social media PR for Facebook, X, TikTok & Instagram: 5 Examples & How-To](https://cdn.uc.assets.prezly.com/dbb24742-bd42-47ce-b320-91f888ead2f2/-/crop/4500x2256/0,0/-/preview/-/resize/3000/adem-ay-Tk9m_HP4rgQ-unsplash.jpg)
Social Media
![The 15 best PR books (according to the experts)](https://cdn.uc.assets.prezly.com/d6efb2ee-c85f-44c6-bccc-13cce58555d6/-/resize/3000/generic.jpg)
![How to write a media pitch: + 5 successful feature story pitch examples](https://cdn.uc.assets.prezly.com/1903b9f9-67c9-46f9-9b12-669a8011545b/-/resize/3000/5%20media%20pitch%20examples%20with%20proven%20results.png)
Email Marketing
![4 Practical Steps to Effective PR Measurement](https://cdn.uc.assets.prezly.com/a54f64a5-1789-4789-a677-c771141826ac/-/resize/3000/PR%20evaluation%20methods%20%26%20techniques%20to%20use%20in%202022.png)
Measurement
![The top 30+ digital tools for PR agencies](https://cdn.uc.assets.prezly.com/57eeee0e-31d4-4333-bb21-e1c5cc0e489c/-/resize/2400/How%20to%20write%20the%20best%20press%20release%20email%20pitch.jpg)
PR Software
![Storytelling marketing: how to use it to crush your competition](https://cdn.uc.assets.prezly.com/3f1c053e-74aa-4590-b31a-5e432f615296/-/resize/3000/competition2.jpg)
Storytelling
![Prezly email notification settings](https://cdn.uc.assets.prezly.com/ca213bda-ced2-4902-9172-d71d143129a5/-/resize/3000/brettjordanLPZy4da9aRounsplash.jpg)
Personal settings
![Subscriptions & inbound PR: how amazing content can generate leads](https://cdn.uc.assets.prezly.com/cdc532e2-79df-4ced-a0c3-482464f65a02/-/resize/3000/mathyas-kurmann-fb7yNPbT0l8-unsplash.jpg)
![How optimizing your press release for SEO boosts distribution](https://cdn.uc.assets.prezly.com/d0f0051e-7cc3-442a-816b-372420d14d75/-/resize/3000/justin-morgan-VxLhYXuLQN8-unsplash.jpg)
![How to reach influencers as a brand or small business to promote your product](https://cdn.uc.assets.prezly.com/10eea1bf-8390-4e68-a101-4ffb2cd3b3d8/-/resize/2400/Reach%20Influencers.jpg)
Influencer Marketing
![The best ChatGPT prompts for public relations in 2024](https://cdn.uc.assets.prezly.com/b60e8812-09dd-4402-89a7-20ad8f25bb85/-/resize/3000/AI-15.jpg)
![How to do PR for your beauty brand in 2024 (with examples)](https://cdn.uc.assets.prezly.com/5c9dfdcf-b9b6-464c-864d-3b3557696a7a/-/crop/1200x532/0,98/-/preview/-/resize/1200/makeup.png)
Strategy
![27 Best Digital PR Tools (incl. Monitoring) for 2024](https://cdn.uc.assets.prezly.com/8d5f8c71-cc57-495e-83e1-ff22973bb8e9/-/crop/5184x2724/0,554/-/preview/-/resize/3000/pr_tools_prezly.jpg)
Workflow
![Web bookmarks 🔖](https://cdn.uc.assets.prezly.com/77a929a0-d832-438b-8e3a-0711d08aeb1c/-/crop/2056x1000/227,0/-/preview/-/resize/2500/web%20bookmark.png)
Tips & tricks
![PR Reports: The essential elements of a quality PR report](https://cdn.uc.assets.prezly.com/ed97c1f7-ff00-42f4-a22a-2e4445eb9b00/-/resize/2400/PR%20Reports_%20The%20essential%20elements%20of%20a%20quality%20PR%20report.jpg)
Basics
![How to get press coverage for your business or brand (without being annoying) in 2024](https://cdn.uc.assets.prezly.com/351d2380-c785-4f2e-9d10-da2517078fde/-/resize/3000/paparazi.jpg)
![Establishing newsworthiness: the #1 hack to creating unique media pitches](https://cdn.uc.assets.prezly.com/feb6eb03-ddce-4eae-ab3e-5c6048d5e219/-/resize/3000/zahra-amiri--WZtizC7Zts-unsplash.jpg)
Media Pitch
![Press release format 2024: The checklist for formatting a press release that rocks](https://cdn.uc.assets.prezly.com/d111ab43-67e8-415a-b150-420fd18e2291/-/resize/2400/Press%20release%20format%202022_%20The%20checklist%20for%20formatting%20a%20press%20release%20that%20rocks.jpg)
Content Creation
![How to start your own PR firm (with advice from those who've done it)](https://cdn.uc.assets.prezly.com/92710fd9-605a-49ba-87b9-75a715289975/-/crop/2400x1259/0,45/-/preview/-/resize/2400/how%20to%20start%20your%20own%20pr%20agency%20with%20prezly.jpg)
![How to write a company launch press release (and the biggest mistakes to avoid)](https://cdn.uc.assets.prezly.com/9d1ef004-f1fd-428b-a1f5-83864c8b93d6/-/resize/2400/How%20to%20write%20a%20company%20launch%20press%20release%20(and%20the%20biggest%20mistakes%20to%20avoid).jpg)
Press Release Guide
![What is a press release, and do they even matter in 2024?](https://cdn.uc.assets.prezly.com/03dc10e3-e2b0-4eca-8272-ff082a029b23/-/resize/2400/What%20is%20a%20press%20release%2C%20and%20do%20they%20even%20matter%20in%202022_.jpg)
Press Release Guide
![How to do PR outreach (and 10 mistakes to avoid)](https://cdn.uc.assets.prezly.com/56540d20-0451-4152-8526-cbb6a996ca3d/-/resize/3000/How%20to%20do%20PR%20outreach%20(and%2010%20garbage%20fire%20mistakes%20to%20avoid).jpg)
Media Pitch
![The perfect press release length: how long should a press release be? We asked the experts](https://cdn.uc.assets.prezly.com/e2451c42-9f51-49d6-9ce5-f3420d6564e7/-/resize/2400/The%20perfect%20press%20release%20length_%20how%20long%20should%20a%20press%20release%20be_%20We%20asked%20the%20experts.jpg)
Press Release Guide
![How to take advantage of influencer marketing in PR](https://cdn.uc.assets.prezly.com/66d47573-c6a1-44d7-b082-d795125674d1/-/resize/3000/Influencer%20marketing.jpg)
Influencer Marketing
![The 8 best Connectively (HARO) alternatives for connecting with journalists & sources](https://cdn.uc.assets.prezly.com/3c476c39-9168-4f25-a50e-0f7aff3c72ef/-/resize/3000/book.jpg)
Media Pitch
![How to write a press release boilerplate (plus examples and FAQs)](https://cdn.uc.assets.prezly.com/1aa074e9-8229-45ab-84e2-988765429084/-/resize/3000/Boilerplate%20Examples.jpg)
Basics
![The 20+ best PR & comms thought leaders to follow in 2024](https://cdn.uc.assets.prezly.com/de5b3cc7-e5a2-4ff3-818b-d4421cf2ef89/-/resize/3000/katelynn-sortino-marfousi-pr-thought-leaders.jpg)
Basics
![The 15 most kick-ass PR blogs in 2024 (and their best articles)](https://cdn.uc.assets.prezly.com/a3e57609-4ba0-4594-8b37-2f10566d67b3/-/resize/3000/katelynn-sortino-pr-blogs-to-follow.jpg)
Productivity
![9 powerful real-life examples of social proof](https://cdn.uc.assets.prezly.com/45ab9451-59ce-43b9-8a8f-0d62e167a40b/-/crop/3176x1921/0,1234/-/preview/-/resize/3000/noelle-hkk_YVE2EG0-unsplash.jpg)
![Guide: How to use Connectively (HARO) & #JournoRequest to find hidden media opportunities](https://cdn.uc.assets.prezly.com/98fe0c39-f872-4050-8a1e-b9c07a9a4b46/-/crop/4928x2273/0,0/-/preview/-/resize/3000/adult-connection-digital-nomad-265651.jpg)
Strategy
![What is strategic communication & how to make your own comms strategy](https://cdn.uc.assets.prezly.com/3b4b9af9-6c46-4a79-88c1-96d4a8027db8/-/resize/3000/communication%20(1).jpg)
Strategy
![6 digital storytelling examples to get inspiration for your brand](https://cdn.uc.assets.prezly.com/51a1e600-c08b-49c5-98ab-715cd0406cb6/-/resize/3000/inspiration.jpg)
Storytelling
![Privacy portal & adding a custom Privacy Policy link](https://cdn.uc.assets.prezly.com/5db69c08-b5fa-4e49-bdbb-12dc46d4915c/-/resize/570/Frame766.jpg)
Using Prezly
![The future of public relations: 10+ best AI tools](https://cdn.uc.assets.prezly.com/75b84f61-1789-4941-be0e-390d9460bf7b/-/crop/3200x1678/0,98/-/preview/-/resize/3000/best%20AI%20tools%20prezly%20katelynn%20sortino.jpg)
PR Software
![Legacy & depreciated plans](https://cdn.uc.assets.prezly.com/b360a8a4-e5f1-45f0-bc7f-b90cb8b9cd31/-/resize/1475/subscriptionmenu.png)
Prezly basics
![How to do car PR in 2024 & 7 great automotive PR stunt examples](https://cdn.uc.assets.prezly.com/5ed49e3e-a3eb-4eac-b11e-8411a0014b36/-/crop/3959x2714/0,1474/-/preview/-/resize/3000/martin-katler-V58Dl1fv42c-unsplash.jpg)
Inspiration
![Branding](https://cdn.uc.assets.prezly.com/53f7aaf2-2c60-4a09-a783-7821c90fb13c/-/resize/1146/branding.jpg)
Styling your Site
![SEO settings](https://cdn.uc.assets.prezly.com/68fbf711-d335-4e78-831a-207e8dd7129b/-/crop/3648x2921/0,660/-/preview/-/resize/3000/charlesdeluvio-leqrylJNYUQ-unsplash.jpg)
Configuring stories
![Product storytelling: how to tell a compelling story around a technical product](https://cdn.uc.assets.prezly.com/2b437d8e-55d7-4383-8fd1-90f26698e979/-/resize/3000/story%20(1).jpg)
![The best time & day to successfully send a press release in 2024 is…](https://cdn.uc.assets.prezly.com/98d9539e-eefb-4b90-a938-5b66a9466f68/-/resize/2400/The%20best%20time%20%26%20day%20to%20successfully%20send%20a%20press%20release%20in%202022%20is%E2%80%A6.jpg)
Best Practices
![Our 10 favorite PR and comms newsletters for ongoing education in 2024](https://cdn.uc.assets.prezly.com/8e56b786-d036-4f3e-8f37-947dd6c5b79f/-/resize/3000/Our%2010%20favorite%20PR%20and%20comms%20newsletters%20for%20ongoing%20education%20in%202023.jpg)
![Media Monitoring & Tracking: The Benefits & Tools (2024 Update)](https://cdn.uc.assets.prezly.com/28535394-0a42-4d4c-a84a-60b66d3ffa7a/-/resize/3000/watching.jpg)
PR Software
![Pay-to-play media coverage in 2024 & why it can't be guaranteed](https://cdn.uc.assets.prezly.com/3c065538-57c4-457f-854a-ffdf6bddab8c/-/resize/3000/shane-U_ekGjoIm_E-unsplash.jpg)
![17 time-saving tips for writing press releases](https://cdn.uc.assets.prezly.com/70bfb2c3-a265-458f-8b59-2f6a067f2604/-/resize/3000/generic.jpg)
![Reddit for public relations 101: How to get the most out of the platform](https://cdn.uc.assets.prezly.com/9ebf13aa-2ff1-4090-83c3-0ff5e10c19f9/-/resize/3000/Reddit%20for%20public%20relations%20101_%20How%20to%20get%20the%20most%20out%20of%20the%20platform.jpg)
Social Media
![Social media and AI (how to use machines to connect with humans)](https://cdn.uc.assets.prezly.com/a9e0a005-d55f-450d-b50a-ade3a15cb3b2/-/resize/3000/AI-14.jpg)
Social Media
![How AI will change PR (and what that means for you)](https://cdn.uc.assets.prezly.com/4f22b635-fe53-4467-8dcc-4a83e7131555/-/resize/3000/AI-9.jpg)
PR Software
![10+ digital storytelling tools & platforms for your brand story](https://cdn.uc.assets.prezly.com/83550237-cbd0-4111-bf64-298d9b61f7ce/-/resize/3000/competition2.jpg)
Storytelling
![How to build a brand audience from nothing](https://cdn.uc.assets.prezly.com/3d98dae0-dd58-489a-a944-a74d14a27ebc/-/crop/3969x2083/0,424/-/preview/-/resize/3000/rand-sharing.jpg)
Expert Interviews
![Oops! I accidentally published a story too early](https://cdn.uc.assets.prezly.com/205c1165-29af-43e8-a4e6-de5bf90168f8/-/resize/3000/sharepicprcreate.jpg)
FAQs
![Earned media strategy 101: guide & real-life examples](https://cdn.uc.assets.prezly.com/c3f10edc-524b-42e0-9fc3-294c8d2cb590/-/resize/1200/chillies%20copy.jpg)
Basics
![What is a newswire and how does it work?](https://cdn.uc.assets.prezly.com/8041676f-f6f6-442a-b1bb-e5cede2dc905/-/resize/3000/newswire.jpg)
Distribution
![Digital PR linkbuilding: Are reactive or unicorn campaigns better?](https://cdn.uc.assets.prezly.com/ee23ae2c-d94c-4a88-a619-3a682bec5f18/-/resize/3000/Digital%20PR%20linkbuilding_%20Are%20reactive%20or%20unicorn%20campaigns%20better_.jpg)
Link Building
![Cision Pricing Guide 2024: Costs & Plans Broken Down](https://cdn.uc.assets.prezly.com/4cc1e9c8-aca4-4cb2-8df2-dcd79cbd30ae/-/crop/2397x1260/0,0/-/preview/-/resize/2400/Cision%20pricing%202024.png)
PR Software
![Press Kit & Media Kit Guide (What To Include + 10 Examples)](https://cdn.uc.assets.prezly.com/e9de2995-0847-4c1f-8df2-f4a608b50377/-/resize/2400/what%20is%20a%20media%20kit.png)
Basics
![13 brand story examples that are unique & utterly brilliant](https://cdn.uc.assets.prezly.com/511e235a-e7c1-4545-9489-f5ac5b626964/-/resize/3000/13%20legendary%20storytelling%20examples%20in%20marketing.jpg)
Storytelling
![A few lifehacks to make your Prezly experience sparkle](https://cdn.uc.assets.prezly.com/28b4ef01-31c6-4dc3-9398-f9106c32caab/-/resize/1140/A%20few%20lifehacks%20to%20make%20your%20Prezly%20experience%20sparkle.jpg)
Tips & tricks
![Press Release Headlines: How to Write a Headline that Gets Coverage (plus examples)](https://cdn.uc.assets.prezly.com/ef220731-3bbf-4855-a1c3-2fffde227bb3/-/resize/2400/Press%20Release%20Headlines_%20How%20to%20Write%20a%20Headline%20that%20Gets%20Coverage%20(plus%20examples).jpg)
Distribution
![Press release for a (new) product with examples](https://cdn.uc.assets.prezly.com/5b3e9584-4e0c-47eb-acdb-3b5d29fe83f6/-/resize/1200/Press%20release%20for%20a%20(new)%20copy.jpg)
Press Release Guide
![How to contact journalists & reporters for news coverage](https://cdn.uc.assets.prezly.com/b0613e7b-f351-4e3d-ab2e-f7523d0e2d45/-/resize/1200/mail.jpg)
![How to do an effective media outreach strategy (with template & examples)](https://cdn.uc.assets.prezly.com/2fdf11b3-ea87-429f-b9e0-5549849a289f/-/resize/3000/Storytelling.jpg)
![Previewing themes](https://cdn.uc.assets.prezly.com/c36c4653-56c2-4dce-b156-87d96b88f532/-/resize/760/Previewing%20Themes.jpg)
Themes
![Brand storytelling is more important than ever. But what is it?](https://cdn.uc.assets.prezly.com/fff88fe4-4ec4-48f1-a0c0-7547df319cb9/-/resize/3000/paparazi.jpg)
Storytelling
![11 legendary examples in corporate & business storytelling](https://cdn.uc.assets.prezly.com/482f0a43-f85e-48b5-8a83-3f22373e14e2/-/resize/3000/examples.jpg)
Storytelling
![What is a narrative story & how can it spice up your marketing?](https://cdn.uc.assets.prezly.com/f977525d-6938-4e2b-914e-fa5555957dda/-/resize/3000/spice.jpg)
Storytelling
![The 8 best ads & commercials that tell a story](https://cdn.uc.assets.prezly.com/17ddd4cf-9c3b-4d70-a6fd-2eae85a96407/-/crop/3595x1890/0,0/-/preview/-/resize/3000/The%208%20best%20ads%20%26%20commercials%20that%20tell%20a%20story.jpg)
Storytelling
![How to add placeholders to your Prezly story](https://cdn.uc.assets.prezly.com/fff740d8-0722-4806-901c-89ed075e64f5/-/resize/544/Screenshot20221012at85245AM.png)
Multimedia embeds
![Using galleries for team photos](https://cdn.uc.assets.prezly.com/37f9ede3-7f1a-4469-bf70-e6714cdbe147/-/resize/819/Screenshot20221012at10423PM.png)
Multimedia embeds
![How to follow up on a campaign](https://cdn.uc.assets.prezly.com/b38b5337-2d25-4205-a808-ef3da595a8e7/-/resize/1476/Group%201198.png)
Campaigns
![How to write a press release for your new book launch](https://cdn.uc.assets.prezly.com/bfea42ad-d7c1-47dc-bff3-1871621d5898/-/resize/3000/book.jpg)
Media Pitch
![The 1st ever Prezly awards and some fun feature stats](https://cdn.uc.assets.prezly.com/606d74bd-3876-4e45-932b-70f59c4fb712/-/resize/1155/Share-img-announcments.jpg)
Company News
![What are the different distribution channels I can use for my press release?](https://cdn.uc.assets.prezly.com/2c237345-18af-4ce1-8276-115d7064394a/-/resize/3000/prosandcons.png)
Distribution
![Storytelling for fashion & clothing brands and how to connect with your audience](https://cdn.uc.assets.prezly.com/b0decd55-8460-430c-8826-97bcfbbf89b1/-/resize/3000/fashion.jpg)
Storytelling
![Inexpensive but effective PR tactics to boost your next email campaign](https://cdn.uc.assets.prezly.com/5da930b6-7db8-4e3d-8ddf-f55e4de5245c/-/resize/3000/Inexpensive.png)
Best Practices
![What is employee advocacy? Turn your colleagues into fans](https://cdn.uc.assets.prezly.com/9178a2cb-7d32-44fe-bd16-063170906195/-/resize/3000/customer-love.png)
Influencer Marketing
![How to use ChatGPT to draft your next press release](https://cdn.uc.assets.prezly.com/91ea405f-62da-4cc9-9f05-dde1c0227f86/-/resize/3000/AI-17.jpg)
Press Release Guide
![How to do reactive PR in 2024](https://cdn.uc.assets.prezly.com/8cf813a7-730d-4738-a8f8-8d51bb3ab436/-/resize/3000/fabian-gieske-pcXb7MobWvk-unsplash.jpg)
Strategy
![The 7 Best Prowly Competitors & Alternatives (in 2024)](https://cdn.uc.assets.prezly.com/be7979c7-b851-4a22-8510-23139da62e61/-/resize/3000/Prowly%20alternatives%20and%20competitors%20Prezly.png)
PR Software