Top 12 PR Agencies & Firms for Nonprofits [2025 Update]
The right PR agency can help turn your impact into compelling stories, land you media coverage, and connect you with the right audiences. But with so many options, how do you pick the perfect fit for your strategy – and your budget?
Choosing the right PR agency for your nonprofit isn’t just about media coverage; it’s about finding a partner that truly understands your mission. Whether you need help with fundraising campaigns, crisis management, or advocacy campaigns, the right agency can be a game-changer.
This guide breaks down what nonprofit PR agencies do, how to choose the best one, and how a tool like Prezly can help your nonprofit work seamlessly with your PR team.
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Nonprofits have powerful missions that deserve to be heard, but breaking through the noise is tough and only getting tougher. A strategic PR approach can elevate your nonprofit’s visibility, attract donors, support fundraising campaigns, and bolster grassroots advocacy efforts to keep your mission at the forefront of public conversation.
Public relations plays a key role in helping nonprofits gain support, raise awareness, and advance their mission. But with limited resources, navigating PR can feel overwhelming. The first step to an effective strategy is understanding what your organization needs to communicate and how to reach the right audiences.
Before developing a PR strategy, take a step back and clarify your nonprofit’s mission and objectives. What makes your organization unique? What challenges are you working to solve? What kind of impact do you want to have? A clear sense of purpose will help shape your messaging and guide your outreach efforts.
Ask yourself:
- What sets our organization apart?
- What are our short-term and long-term goals?
- Who are we trying to reach?
- What key messages do we want to communicate?
Having well-defined answers to these questions will help create a compelling narrative that connects with supporters, donors, and the media.
To build an effective PR strategy, start by evaluating where you stand.
Look at your media presence. Are you getting coverage? If so, is it the right kind?
Review your social media activity and engagement levels. Consider public awareness. Do people in your community or industry recognize your organization?
Finally, check if your messaging is consistent across different channels.
By identifying strengths and gaps in your current PR efforts, you can refine your approach and focus on areas that will have the biggest impact.
Unlike corporate PR, nonprofit PR is all about mission-driven storytelling, engaging communities, and navigating ethical messaging. Ethical storytelling is crucial in ensuring that the narratives are both impactful and responsible. A great nonprofit PR firm understands these unique challenges and tailors strategies to help organizations thrive. Here’s what they bring to the table:
- Storytelling & media relations – Your nonprofit is doing amazing work, but if no one hears about it, does it really make an impact? PR agencies craft compelling narratives that grab media attention and inspire action
- Fundraising & donor engagement – A good PR team can make your cause irresistible to donors and sponsors, boosting fundraising efforts through media exposure and strategic messaging
- Crisis management – Bad press? Funding shortfall? A PR agency can help navigate turbulent waters and turn a crisis into an opportunity for transparency and growth
- Advocacy & public affairs – Want to push for policy changes or rally community support? PR agencies amplify your voice, making sure your message reaches the right people through effective stakeholder engagement
Nonprofit PR isn’t just about getting your name out there. It’s about making sure your mission sticks with the people who matter most.
Global nonprofits use in-house teams as well as PR agencies to tell their story and rally support for their cause. Below are just some of the nonprofit press release examples published and shared through Prezly's PR software.
Example: World premiere of Oculus virtual reality film transports SXSW viewers to a hospital ship
Example: New EU initiative to counter surging wildlife cybercrime
Example: Integrated media assets
Not all PR firms are equipped to handle the unique challenges of nonprofit communications, so it’s important to do your research before making a decision. Here are the key factors to consider:
The best PR agency for your nonprofit will truly understand and believe in your cause. Agencies that have worked with similar organizations will know how to craft messaging that resonates with your audience and stays true to your values.
Nonprofit PR is different from corporate PR. It requires expertise in fundraising campaigns, grassroots advocacy, donor engagement, and community outreach. Look for agencies with a proven track record of success in these areas.
Getting your story into the right publications or on influential platforms requires strong media relationships. A great nonprofit PR agency will have established connections with journalists who cover social impact, philanthropy, and nonprofit initiatives.
Nonprofits often operate on tight budgets, so it’s crucial to find an agency that offers clear and upfront pricing. Some agencies offer sliding-scale fees or special nonprofit rates, so be sure to ask about cost structures.
Digital platforms are essential for raising awareness, mobilizing supporters, and increasing donations. Your PR agency should understand how to leverage social media, email marketing, and SEO to maximize your reach.
In times of crisis, your nonprofit needs an agency that can handle the situation effectively and protect your reputation. Look for agencies with experience in managing crises and maintaining a positive public image.
Effective PR requires seamless collaboration between your nonprofit’s team and the agency. Agencies that use tools like prezly provide transparency, allowing you to see press releases, pitches, media outreach, and coverage results in real time.
Choosing the right PR agency takes time, but finding the right fit can make a huge difference in how effectively your nonprofit communicates its mission and impacts the world.
With a clear understanding of your nonprofit’s PR needs, it’s time to research potential PR agencies. Not all PR agencies are created equal, and it’s essential to find an agency that specializes in nonprofit PR and understands the unique challenges and opportunities facing your organization.
When researching potential PR agencies, look for agencies that have experience working with nonprofit organizations. Consider the following factors:
- Expertise: Does the agency have a proven track record of working with nonprofits?
- Specialization: Does the agency specialize in nonprofit PR or have a dedicated nonprofit practice?
- Case studies: Can the agency provide case studies or examples of successful nonprofit PR campaigns?
- Client roster: Does the agency work with other nonprofits in your industry or sector?
By identifying specialized nonprofit PR agencies, you’ll be able to find an agency that understands your organization’s unique needs and can develop a tailored strategy to achieve your goals.
When selecting a PR agency, consider the following SEO terms:
- Strategic communications
- Media relations
- Strategic guidance
- Public awareness
- Raise awareness
- Inspire action
- Social impact
By incorporating these SEO terms into your research, you’ll be able to narrow down the list of PR agencies to those that understand the unique challenges and opportunities facing your nonprofit organization.
Publish and distribute world-class multimedia, multilingual news and press releases to your greatest stakeholders.
Selecting the right public relations (PR) agency is crucial for nonprofits aiming to amplify their mission, engage donors, and effectively manage their reputation. Media training is often an essential service also provided by these agencies.
Here are some top PR agencies specializing in nonprofit communications, known for their thought leadership.
1. Edelman (Global)
As one of the world’s largest and most influential communications firms, Edelman brings a wealth of expertise to nonprofit organizations seeking to elevate their messaging, manage crises, and drive meaningful engagement. With a global network of over 6,000 professionals, the firm offers comprehensive public relations services, including strategic communications, media relations, reputation management, and advocacy campaigns.
Edelman has a strong track record of working with nonprofits across various sectors, including healthcare, education, environmental advocacy, and humanitarian aid.
2. Crosby Marketing Communications (Annapolis, MD)
Crosby Marketing Communications has established itself as a powerhouse in nonprofit PR. Crosby is known for its expertise in cause-driven storytelling, working closely with nonprofits in healthcare, education, and social impact sectors to create campaigns that inspire action.
Their integrated approach combines traditional and digital media, ensuring nonprofits reach diverse audiences and achieve measurable impact. By leveraging data insights, innovative content strategies, and targeted outreach, Crosby helps nonprofit organizations enhance their visibility, engage supporters, and drive meaningful change.
3. Avoq (Washington, DC)
Avoq specializes in advocacy and crisis management for environmental nonprofits, helping organizations navigate complex public affairs challenges with strategic, policy-driven messaging.
With a deep understanding of environmental issues, regulatory landscapes, and stakeholder engagement, Avoq crafts compelling narratives that influence public opinion and drive legislative action. Their expertise in rapid response communications ensures that clients can effectively manage crises, mitigate reputational risks, and maintain public trust.
4. The TASC Group (New York, NY)
The TASC Group is a highly regarded public relations and communications firm specializing in nonprofit advocacy, donor engagement, and strategic storytelling. With a strong focus on education-focused charities, TASC helps organizations develop compelling narratives that connect with donors, stakeholders, and the broader public.
Their expertise lies in crafting emotionally resonant stories that highlight the impact of nonprofit initiatives, inspiring donor support and long-term engagement. In addition to fundraising communications, TASC provides media relations, crisis management, and thought leadership positioning.
5. Finn Partners (Global)
Finn Partners is a global integrated marketing and communications agency with a strong commitment to social impact and nonprofit advocacy. With over 1,200 professionals across the world, the agency brings a wealth of expertise in donor engagement, brand storytelling, and public relations for mission-driven organizations. Their work with education-focused charities stands out for its ability to create compelling narratives that inspire donors, build trust, and drive long-term support.
6. Cause Communications (Los Angeles, CA)
Cause Communications is a full-service agency dedicated to helping nonprofits amplify their impact through strategic communications. Their expertise in brand strategy ensures that organizations can develop a cohesive and compelling identity that resonates with their target audience.
By offering services such as media relations, digital marketing, and capacity-building, Cause Communications empowers nonprofits to enhance their visibility, engage supporters, and drive meaningful change. Their holistic approach ensures that every aspect of a nonprofit's communication strategy is aligned with its mission and goals.
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7. Yulu Public Relations Inc. (Vancouver, Canada)
Yulu Public Relations Inc. is a purpose-driven PR and communications agency dedicated to working with nonprofits, social enterprises, and mission-based organizations to amplify their impact through strategic storytelling. With a strong focus on media relations, corporate communications, and brand reputation management, Yulu helps nonprofits craft compelling narratives that resonate with key stakeholders, donors, and the public.
Their expertise spans thought leadership positioning, crisis communications, and sustainability-focused PR, ensuring that organizations not only gain visibility but also build trust and credibility in their respective fields.
8. Cause Communications (Los Angeles, CA)
With over 45 years of experience, Cause Communications has been at the forefront of nonprofit public relations and strategic communications, helping mission-driven organizations, foundations, and government agencies create lasting social impact. As a nonprofit communications firm, Cause Communications specializes in empowering organizations with the tools and strategies needed to amplify their voices, engage key audiences, and drive advocacy efforts. Their expertise spans media relations, brand strategy, digital communications, and capacity-building initiatives designed to help nonprofits maximize their influence.
The firm also provides valuable training, resources, and thought leadership to ensure that nonprofits have the skills and knowledge to execute effective communications strategies long-term.
9. Teak Media + Communication (Boston, MA)
Teak Media + Communication is a purpose-driven public relations agency dedicated to serving nonprofits and sustainable companies that are making a positive impact in the world. With a strong commitment to ethical storytelling and mission-based messaging, Teak Media specializes in securing media coverage that highlights the transformative work of its clients, ensuring their stories reach the right audiences.
Their expertise extends to environmental advocacy, social justice initiatives, education reform, and public health, positioning them as a trusted partner for organizations looking to amplify their voices and increase their impact in meaningful ways.
10. Civitas Public Affairs Group (New York, NY)
Civitas Public Affairs Group is a leading firm specializing in public policy, advocacy, and philanthropic communications, helping nonprofit organizations navigate complex policy landscapes and shape public discourse. With a client roster that includes major organizations such as the Ford Foundation, Autism Speaks, and Planned Parenthood, Civitas is deeply engaged in advancing progressive causes and mission-driven initiatives.
Their team of experts excels in developing high-impact messaging strategies, coalition-building efforts, and media relations campaigns that influence policymakers, mobilize grassroots support, and drive meaningful change.
11. Marx Layne & Company (Farmington Hills, MI)
With over three decades of experience, Marx Layne & Company is a trusted name in nonprofit public relations, offering a comprehensive suite of services in media relations, crisis management, digital strategy, and stakeholder engagement. Since its founding in 1987, the firm has worked with a wide range of mission-driven organizations, helping them navigate high-stakes situations and protect their reputations in times of crisis.
Marx Layne’s expertise in strategic messaging, reputation management, and media training enables nonprofits to respond effectively to public scrutiny while maintaining the integrity of their missions. Their services extend beyond crisis communications, offering long-term public relations support that strengthens nonprofit brands, increases donor engagement, and elevates public awareness.
12. The Wakeman Agency (New York, NY & San Francisco, CA)
The Wakeman Agency is a mission-driven public relations firm that specializes in strategic communications, crisis management, and advocacy for nonprofits and social enterprises. With a strong focus on amplifying underrepresented voices, The Wakeman Agency has worked with organizations such as the ACLU, The San Francisco Foundation, and Echoing Green, helping them navigate complex public challenges while shaping public narratives that drive social change.
Through a combination of storytelling, stakeholder engagement, and strategic media outreach, The Wakeman Agency empowers nonprofits to manage crises effectively while maintaining public trust. Their advocacy work also extends beyond crisis response, supporting organizations in creating long-term campaigns that influence policy, mobilize communities, and enhance their overall impact.
Successful PR requires seamless collaboration between nonprofits and the agencies they partner with. Miscommunication, lost media contacts, and outdated messaging can slow down even the best campaigns. That is where Prezly comes in.
Prezly is a centralized platform designed to streamline communication, media outreach, and content management between nonprofits and their PR agencies. Instead of endless email chains and scattered spreadsheets, everything is organized in one place, ensuring both parties stay aligned and efficient.
Here is how Prezly makes nonprofit PR collaboration smoother:
- Centralized media contact management – Nonprofits and their PR agencies often juggle extensive media lists. Prezly keeps everything in one place, ensuring journalist contacts are always updated and accessible.
- Shared newsrooms for brand consistency – Agencies can create and update online newsrooms that house press releases, media kits, and nonprofit stories. This ensures consistent messaging across all PR efforts.
- Real-time visibility into PR efforts – Nonprofits no longer have to wonder what their agency is working on. With Prezly, they can track press releases, media outreach, and coverage updates in real time.
- Seamless approval workflows – Instead of back-and-forth emails, nonprofits can review and approve press releases and pitches directly within the platform, ensuring accuracy and mission alignment.
- Integrated multimedia storytelling – Nonprofits have powerful stories to tell, and Prezly makes it easy to showcase impact through videos, images, and case studies, all embedded within press releases and newsrooms.
- Registered nonprofits get 20% off all Prezly plans
The result? PR agencies can do their job more effectively, and nonprofits maintain control over their messaging and media relationships. With Prezly, collaboration is no longer a challenge, thanks to your competitive edge.
Start 14-day free trialChoosing the right PR agency for your nonprofit isn’t just about media coverage. It’s about finding a partner that truly understands your mission. Whether you need help with fundraising campaigns, crisis management, or advocacy campaigns, the right agency can be a game-changer.
And to make your PR efforts even more effective, try Prezly free for two weeks, no credit card required.
Want to chat first? Book a demo today and see how Prezly help you and your agency execute an effective PR strategy.
Publish and distribute world-class multimedia, multilingual news and press releases to your greatest stakeholders.