How to Stand Out Online: 15 Top Digital PR Agencies That Can Help

Getting people to notice your brand online isn’t easy. With countless businesses competing for attention, a great product or service isn’t enough – you need to be visible in the right places, at the right time, to the right audience.

That’s where digital PR comes in.

Unlike traditional PR, which focuses on TV, newspapers, and magazines, digital PR builds your brand’s credibility online. It helps you:

• Get featured in digital publications and blogs for lasting visibility
• Earn high-quality backlinks that improve your SEO and rankings
• Boost brand awareness through influencers and social media
• Manage and protect your online reputation

If you're wondering whether your business needs digital PR or how to find the right agency, this guide has the answers.

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Every brand wants to be trusted, but trust isn’t automatic – you have to earn it.

Digital PR does exactly that by positioning your brand as an authority and making sure people find you when they search for topics in your industry. The benefits include:

• Stronger brand credibility – Online media coverage gives your brand legitimacy
• Higher search rankings – Backlinks from reputable websites signal trust to Google
• More website traffic – PR efforts drive organic visitors to your site
• Better reputation management – Proactive monitoring helps prevent crises

Unlike paid ads, which disappear when the budget runs out, earned media coverage and backlinks continue delivering value over time.

A digital PR agency helps brands get seen, trusted, and talked about online.

Unlike traditional PR, which focuses on newspapers and TV, a digital PR agency specializes in:

• Earning media coverage in online news sites, blogs, and industry publications
• Building high-quality backlinks to improve SEO and Google rankings
• Creating data-driven content that journalists and influencers want to share
• Managing online reputation and responding to press coverage

The best agencies don’t just pitch stories. They build long-term visibility and credibility for your brand.

A strong media presence gives your brand credibility and makes it easier for potential customers to trust you. Digital PR agencies help you land media coverage in online publications, blogs, and digital news sites – coverage that remains searchable and continues driving traffic long after it’s published.

A good agency will:

• Write compelling press releases and pitches tailored to journalists
• Build relationships with key reporters and bloggers for ongoing coverage
• Use data and research to make stories more newsworthy
• Secure guest article placements to position you as an industry expert

A well-placed mention in a high-traffic publication can boost credibility, improve SEO, and drive leads, all at the same time.

Get a complete overview of your team's top media relationships using Prezly.

Backlinks are one of Google’s top-ranking factors, and digital PR is one of the most effective ways to earn them naturally.

A strong agency will:

• Secure high-authority backlinks from respected publications
• Create data-driven content that attracts links organically
• Align PR efforts with SEO best practices to maximize search visibility
• Collaborate with SEO teams to identify valuable keywords for PR campaigns

Unlike paid links, which can violate Google’s guidelines, earned PR links are trusted by search engines and help your website rank higher, faster.

People trust other people more than they trust brands. That’s why influencer collaborations are a key part of digital PR.

A digital PR agency helps brands:

• Identify the right influencers who align with their values
• Create co-branded content that drives engagement
• Measure campaign success through reach, engagement, and conversions
• Leverage micro-influencers for niche markets with higher trust levels

Beyond influencers, agencies monitor social trends and use real-time engagement strategies to keep brands relevant in online conversations.

Great PR starts with great content. The best digital PR agencies don’t just chase media coverage, they create stories that journalists, bloggers, and influencers want to cover.

This could include:

• Infographics that break down complex data in a visual way
• Industry reports that establish thought leadership
• Viral campaigns that maximize brand exposure
• Whitepapers and studies that attract high-authority backlinks
• Interactive tools and quizzes that drive engagement

By integrating PR with content marketing, brands build long-term visibility rathre than one-time media mentions.

Your online reputation can make or break your business. A digital PR agency helps you stay in control of the narrative by monitoring media coverage, responding to press, and managing potential crises before they escalate.

• Tracking media mentions and social sentiment to spot PR risks early
• Responding quickly to negative coverage before it spreads
• Developing crisis response plans to handle issues proactively
• Leveraging AI-driven sentiment analysis to predict potential PR threats

A strong online reputation is about more than damage control – it’s about building positive brand sentiment that lasts.

A digital PR agency helps brands earn credibility, improve search rankings, and stay ahead of the competition. Whether you need media coverage, SEO support, influencer partnerships, or reputation management, the right agency can make all the difference.

And if you want to streamline your PR efforts, tools like Prezly can help. Prezly makes it easier to manage media contacts, distribute press releases, and track journalist interactions, all while fostering better collaboration between your brand and your PR agency. Find out how Prezly can help you get better results from your PR ->

Now that you know what a digital PR agency does, the next step is choosing the right one. Here’s how to find the best fit for your business.

Choosing the right digital PR agency isn’t just about picking the biggest name; you need to find a team that aligns with your goals, understands your industry, and knows how to get real results. Whether you’re looking to boost SEO, land media coverage, or drive brand awareness, the right agency should have the experience and tools to make it happen.

Here’s what to look for:

Results speak louder than promises. A good digital PR agency should have case studies that demonstrate:

• High-profile media placements (e.g. The New York Times, Forbes, TechCrunch)
• Increased search visibility through strategic link-building
• Viral campaigns that generated widespread engagement

Ask for real examples. Have they worked with brands similar to yours? What measurable impact did they deliver? Client testimonials and industry awards can also help gauge their credibility.

Media coverage is great, but does it help your search rankings? A strong digital PR agency understands the importance of earning high-quality backlinks – one of the most effective ways to improve SEO.

Some key questions to ask:

• How do they secure backlinks from authoritative sites?
• Do they focus on evergreen content that keeps generating links over time?
• How do they align PR campaigns with SEO best practices?

For example, some agencies use data-driven content (such as industry reports or interactive tools) to attract organic links. Others focus on newsjacking, leveraging trending topics for high-impact PR wins. The best agencies tailor their approach based on your long-term SEO goals.

A PR campaign is only as effective as the journalists and influencers who amplify it. The best agencies have established relationships with the right people, making it easier to land coverage on high-traffic websites because they'll understand who your story is the perfect fit for.

When evaluating an agency, ask:

• Which publications have they secured coverage in?
• Do they specialize in your industry? (e.g. tech, fashion, healthcare)
• Can they provide examples of journalists they’ve worked with?

If they’ve placed stories in outlets your audience actually reads, that’s a good sign they can get your brand in front of the right people.

At its core, PR is about storytelling. A great agency doesn’t just send out press releases – it creates a compelling business story that people want to share.

This could include:

• Thought leadership: Positioning your brand as an expert in the industry
• Interactive tools: Engaging content that naturally earns backlinks
• Data-driven reports: Original research that journalists want to cite
• Multimedia content: Infographics and videos to increase shareability

Before choosing an agency, review their past work. Do their press releases read like real news stories? Do their campaigns feel fresh and engaging? The quality of their content can make or break your PR success.

How do you know if your PR efforts are working? A reliable agency provides regular reports with key performance metrics, which could include things like:

• Media placements earned
• Backlinks secured and their domain authority
• Traffic and engagement from PR efforts

Ask about the tools they use for tracking results. Some agencies provide real-time dashboards, while others send monthly reports. Transparency is key – if they can’t clearly explain their impact, that’s a red flag.

Managing PR campaigns requires seamless coordination between your team and the agency. The best agencies use collaborative tools that streamline media outreach, track interactions, and keep campaigns organized.

For example, Prezly simplifies PR workflows by helping teams:

• Organize media contacts in a central database
• Automate press release distribution
• Track journalist engagement and follow-ups

An agency that invests in the right tools can save you time and ensure nothing falls through the cracks. If your potential agency is still relying on messy spreadsheets and scattered email threads, that’s a red flag.

Every industry has its own media landscape. A PR strategy that works for a fashion brand won’t necessarily work for a fintech startup. That’s why specialized expertise matters.

Look for an agency that has experience in your field and already knows:

• Which publications and journalists cover your niche
• What type of content performs well in your industry
• How to position your brand for the right audience

For example, if you’re in tech, you want an agency that understands product launches, analyst relations, and startup funding news. If you’re in ecommerce, you need PR pros who know how to create seasonal campaigns and leverage influencer partnerships.

PR isn’t static. Google’s algorithms change, social media trends evolve, and what worked last year might not work today. A forward-thinking agency stays ahead of these shifts and adjusts its strategies accordingly.

Ask them:

• How do they keep up with changes in SEO and media trends?
• Can they share an example of how they’ve adapted a campaign based on new digital trends?
• Do they regularly experiment with new PR tactics?
• What PR software do they use, and how often do they evaluate new options?

An agency that’s always testing, learning, and evolving is more likely to keep your brand relevant.

Choosing the right digital PR agency comes down to three things: experience, strategy, and fit. The best agency for your brand isn’t just one with an impressive client list – it’s the one that understands your goals, has a track record of delivering results, and uses the right tools to make your PR efforts more effective and efficient.

And if you want to streamline your PR workflows, consider using Prezly – a platform designed to help brands and agencies manage media contacts, distribute press releases, and track campaign performance all in one place.

Choosing the right digital PR agency can help you secure high-quality media placements, build authority, and improve search visibility. Whether you're looking for a full-service agency or a specialist in newsjacking, link building, or corporate PR, this list highlights some of the top digital PR agencies worldwide.

Best for: End-to-end digital PR campaigns
​Headquarters: Raleigh, NC
​Industries: Ecommerce, SaaS, technology, B2B
​Notable clients: GEICO, Chicco, BetMGM, Marriott, Staples
​Services: Digital PR, link building, technical SEO

Go Fish Digital offers full-service digital PR, covering everything from ideation and data research to outreach and promotion. Their team specializes in link-building campaigns that use surveys, data studies, and interactive content to secure high-authority backlinks. With 15+ years of experience, they’ve earned placements in major outlets like The New York Times, CNN, and Business Insider.

Best for: Traditional PR & media relations
​Headquarters: Washington, DC
​Industries: Technology, retail, real estate, health
​Notable clients: eBay, Health-Ade Kombucha, Rip Curl
​Services: Branding, advertising, SEO, PR, design

REQ blends traditional and digital PR to help brands build strong media relationships. Their extensive network of journalists and media contacts allows them to secure high-impact placements. They also offer branding, messaging, and content creation services to support long-term reputation building.

Best for: Evergreen digital PR
​Headquarters: Remote (hubs in San Diego, Austin, and NYC)
​Industries: SaaS, fintech, retail, B2B
​Notable clients: Casper, The Zebra, Hippo, Airbnb
​Services: Content strategy, SEO, content marketing, link building

Siege Media focuses on creating high-ranking content that earns media coverage and drives long-term organic traffic. Their campaigns prioritize evergreen content, such as tools and research reports, that continue to generate links over time. This makes them a strong choice for SaaS and fintech brands looking to improve search visibility.

Best for: Newsjacking & social-driven PR
​Headquarters: London, UK
​Industries: Retail, B2C, health
​Notable clients: PrettyLittleThing, Lounge Underwear, Made.com, Xbox
​Services: Performance strategy, reactive marketing, brand campaigns

Rise at Seven specializes in reactive PR, leveraging trending topics and newsjacking to create high-impact campaigns. Their ability to identify emerging trends and turn them into PR opportunities has made them a go-to agency for brands looking to maximize visibility across search and social media.

Best for: Local businesses
​Headquarters: San Diego, CA
​Industries: Franchise, home services, dental, auto
​Notable clients: Rocket Resume, Jazzercise Inc, Fix Auto USA
​Services: SEO, paid media, content marketing, email marketing

Ignite Visibility is a top choice for small and local businesses looking to grow through digital PR. They take an integrated approach, combining PR with SEO, paid search, and social media to maximize reach. Their experience across multiple industries makes them well-suited for franchises and service-based businesses.

Example: Weber Shandwick's minimalist Prezly newsroom

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Best for: Media relations, content marketing, social impact
​Headquarters: New York, NY
​Industries: Automotive, food & beverage, finance
​Notable clients: General Motors, McDonald's, Mastercard
​Services: Media relations, content strategy, social impact campaigns

Weber Shandwick stands out for its ability to blend traditional PR with digital engagement. The agency crafts compelling narratives for high-profile brands, using a mix of data-driven insights and storytelling to stay ahead in a constantly evolving media landscape.

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Best for: Strategic outreach
​Headquarters: Delray Beach, FL
​Industries: Health, fintech, higher education, B2B
​Notable clients: McAfee, Velotric, Alcohol.org
​Services: Organic growth strategy, content development, technical SEO

Fractl is known for its personalized, high-touch media outreach. Rather than prioritizing quantity, they focus on securing targeted placements through strong journalist relationships. Their data-driven PR strategies include research studies and thought leadership campaigns.

Best for: Southeast Asia market entry
​Headquarters: Jakarta, Indonesia
​Industries: Tech startups, FMCG, venture capital
​Notable clients: 250+ tech companies and VCs
​Services: Media outreach, content creation, digital PR

Content Collision (C2) helps brands navigate the Southeast Asian market, making them an ideal choice for companies expanding in the region. Their performance-based campaigns ensure clients only pay for results. With a background in tech journalism, their team creates content that resonates with startups and investors.

Best for: ESG and corporate PR
​Headquarters: London, UK (Singapore office)
​Industries: Corporate, sustainability, digital
​Services: Podcast production, ESG communication, go-to-market strategy

A B Corp-certified agency, Milk & Honey PR focuses on social and environmental responsibility. Their expertise in ESG communication makes them a strong partner for brands looking to share purpose-driven messaging.

Best for: Corporate and CSR campaigns
​Headquarters: Manila, Philippines
​Industries: Corporate, consumer, nonprofit
​Notable clients: WWF, AirAsia
​Services: Digital PR, content marketing, corporate reputation

ComCo Southeast Asia is known for its award-winning PR campaigns, particularly in corporate and CSR initiatives. Their strategic approach has made them a trusted partner for major brands and nonprofits alike.

Best for: Corporate & public affairs in APAC
​Headquarters: Multiple APAC offices
​Industries: Various
​Services: Corporate communications, stakeholder engagement, media training

Burson operates with a country-level leadership model, combining deep local expertise with global strategic alignment. Their strengths lie in corporate communications, public affairs, and crisis management.

Best for: Large-scale global campaigns
​Headquarters: New York, NY (APAC presence)
​Industries: Various
​Services: Corporate PR, crisis management, public affairs, digital

Edelman is one of the largest PR firms in the world, with a strong presence in APAC. Their Edelman Trust Barometer is widely referenced for insights on public trust in institutions.

Best for: Integrated global and local PR
​Headquarters: Part of Publicis Groupe
​Industries: Various
​Services: Brand development, crisis management, media relations

MSL’s country-level leadership model ensures tailored PR strategies backed by a global network. They specialize in brand building, influencer marketing, and corporate reputation management.

Best for: Luxury and corporate PR
​Headquarters: New York, NY (strong Asia presence)
​Industries: Luxury, healthcare, corporate
​Services: Reputation management, media relations, crisis comms

Ruder Finn has a strong footprint across Asia, providing strategic communications services tailored to luxury brands, healthcare firms, and corporations.

Best for: PR across multiple Asian markets
​Headquarters: Singapore
​Industries: Various
​Services: SEO, press release distribution, influencer marketing

AJ Marketing operates across 10 Asian countries, offering strong media relations and digital PR strategies. Clients praise their high ROI and effective execution, particularly in influencer marketing and social media campaigns.

Knowing when to hire a digital PR agency can make a significant difference in your brand’s growth and visibility. While some businesses handle public relations in-house, there comes a point when expert guidance becomes necessary to achieve larger goals. 

Whether you are looking to improve brand awareness, secure media coverage, enhance your search engine presence, or manage a reputation crisis, a professional agency can provide the expertise and industry connections needed to maximize your impact. Understanding the right time to bring in outside help ensures that your PR efforts are strategic, efficient, and aligned with your long-term objectives.

Signs that your business needs a digital PR agency:

• Your website traffic is stagnant despite SEO efforts
• You struggle to secure online press coverage or backlinks
• Competitors are getting more media attention than your brand
• You want to build authority and trust within your industry
• You are launching a new product or rebranding and need visibility fast
• Your current PR efforts lack measurable results and strategic direction

In some cases, an in-house PR team may be sufficient, but working with an agency provides access to specialized expertise, media connections, and scalable campaigns.

The right digital PR agency can help your brand gain visibility, earn valuable backlinks, and build credibility. But success isn’t just about choosing the best agency – it’s about having the right tools to collaborate.

Prezly makes it easy to manage press releases, track media outreach, and keep a clear view of your PR efforts – all in one place. Whether you're working with an agency or handling PR in-house, Prezly helps you stay organized and in control.

Book a demo today and see how Prezly can simplify your digital PR workflow.