12+ Connectively (HARO) Alternatives (For 2025)

With Connectively (formerly HARO) no longer in operation, PR professionals and marketers alike need reliable HARO alternatives to reach journalists and secure coverage.

Whether you're searching for new platforms or looking to expand your toolkit, these 12+ alternatives offer ways for pitching stories, building relationships, and growing your media presence.

HARO (Help A Reporter Out), rebranded as Connectively after its acquisition by Cision, was the go-to tool for connecting journalists with media sources. Journalists would post requests for sources detailing the subject matter expert and commentary they needed, and PRs using the HARO platform would pitch their replies. It was very popular for years with PR professionals and marketers for securing media coverage.

While useful, people often found HARO’s system to be overwhelming, with journalists getting many irrelevant pitches per month.

Pros of HARO:

• Free plan for beginners
• You're directly connected with journalists
• You could get keyword-specific alerts on paid plans
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Cons of HARO:

• The daily emails could be overwhelming
• Most opportunities listed wouldn't match what you're looking for
• With so many users sending pitches, it's hard to stand out

• Free plan: Basic access to journalist queries
• Paid plans: Started at $19/month, offering keyword alerts and early access

HARO – rebranded as Connectively – officially shut down on December 9, 2024. The service, which once connected journalists with sources for articles, was discontinued as part of Cision’s strategic shift toward its CisionOne platform, which offers a broader set of PR tools. See also, how much does CisionOne cost?

After more than a decade of helping PR professionals win media coverage and link building, HARO’s departure really does mark the end of an era.

As HARO fades away, alternatives like ProfNet, SourceBottle, and Source of Sources emerging to fill the gap. More on those below, dear reader.

These platforms offer key features that might be a better fit for your PR or marketing strategy. Here's a video going over our top 5 HARO alternatives – and read on for the rest :)

What Is Prezly?

At Prezly, we've created a complete PR platform designed to help you earn media coverage (no more waiting for opportunities to come to you).

With Prezly, you can do what HARO does (and more!) by directly pitching journalists, managing your media contacts, and hosting your stories in a professional online newsroom.

Features:

• PR CRM (Media contact management): Our platform lets you organize, segment, and search your media list in seconds.
• Direct pitching: Instead of competing with hundreds of others like on HARO, Prezly helps you send personalized email pitches straight to the right journalists.
• Online newsroom: Share press releases, media kits, and story assets in a branded online newsroom that makes it easy for journalists to access your content.
• Performance tracking: Get real-time PR analytics into who’s opening, clicking, and engaging with your pitches.
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Who It’s Best For:

If you want to take control of your media outreach, Prezly is perfect for you.

Rather than waiting for journalists to post requests, you can use Prezly to proactively reach out, pitch stories, and build meaningful relationships that lead to long-term success.
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How Prezly Stands Out:

• Unlike HARO, Prezly gives you tools to be proactive in your media outreach.
• Our platform is designed to make your life easier: organize contacts, track pitch performance, and manage everything in one place.
• With Prezly, you’re not just answering media requests. You’re creating opportunities.

Why Not Try Prezly for Yourself?

You’re already here, so why not take the next step?

Prezly offers a 14-day free trial with no strings attached. See for yourself how easy it is to take control of your PR strategy. Sign up for your free trial now.

What is SourceBottle?

SourceBottle works a lot like HARO, but it’s specifically popular in Australia and New Zealand. However, it does also offer global opportunities and lets you filter requests by region and industry, so you only see what matters to you.

Who it’s best for: SourceBottle is a great tool all around, but particularly perfect if you want to get media coverage in Australia or New Zealand

Pros:

• Sends daily email alerts with media opportunities
• Focuses on Australia and New Zealand but offers global options too
• Easy to filter and find relevant media requests

Cons:

• Doesn’t have the same reach as HARO or bigger platforms
• Features are pretty basic, no premium options for more visibility
• Some industries might find fewer relevant opportunities

Pricing: Free

I used to put a lot of effort into HARO and hardly got anything out of it. When I decided to try out SourceBottle, the results came in a day!
​I even became a long-term contributor to a very authoritative website. ​
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​– Pazit, Fashion Designer and Writer, Shawlovers

What is SOS (Source of Sources)?

The new kid on the block from PR legend Peter Shankman, SOS (Source of Sources) is a free platform designed to help journalists easily find sources and for subject matter experts to get the publicity they seek. Journalists submit queries, and subscribers receive up to three email updates a day with the latest requests. If you have expert insights on a topic, you can reply directly to the journalist. Super simple, super effective.

The platform operates on the honor system, with a strict rule: only respond if you genuinely have something valuable to offer. Any off-topic pitches result in removal from the list.

Who it's best for: PR professionals and experts who have genuine expertise to share

Pros:

• Simple process with up to three email updates daily
• Focus on meaningful, relevant responses
• Provides direct journalist contact info (when not anonymous)

Cons:

• Limited control over query relevance
• Less structured than larger platforms, which may result in fewer opportunities for some niches
• Can be overwhelming with multiple daily emails

Pricing: Free (with an option to donate to animal rescue organizations, though donations are not required)

What are #PRrequest and #Journorequest?

If you’re looking for a free and easy way to find media opportunities, hashtags like #PRrequest and #Journorequest on Twitter (now X) are a great option. Journalists use these tags to post requests for sources, letting you connect directly and pitch your expertise without spending a dime.

Features:

• Give you real-time alerts from journalists looking for sources
• Easy to search using hashtags like #PRrequest and #Journorequest
• Lets you reply or message journalists directly

Who it’s best for: This is perfect for PR pros who are already actively using social media platforms

Pros:

• Completely free to use.
• Gives you instant access to media opportunities.
• A simple way to build connections with journalists.

Cons:

• Hard to filter opportunities by topic or industry
• Requests can be inconsistent
• You’ll need to check Twitter regularly to stay updated
• Many journalists are now leaving Twitter for platforms like Bluesky

Pricing: Free

What is Qwoted?

Qwoted is a PR tool that connects journalists with verified experts. Unlike HARO, it ensures everyone is real and trustworthy by requiring verification. Journalists can post public requests or reach out directly to sources based on filters like industry, location, or title.

Features:

• Verified profiles for both expert profiles and journalists
• Filters to help journalists quickly find the right sources
• Public requests or direct outreach options for flexibility

Who it’s best for: Those who are experts in their field (and the PR pros who rep them)

Pros:

• Transparent (you know exactly who you’re working with).
• High-quality connections with verified users.

Cons:

• Fewer opportunities compared to HARO (due to a smaller user base)
• Paid plans are much more expensive than HARO
• No email alerts for new journalist requests, so you have to check manually

Pricing:

• Free for basic plan access
• Paid plans start at $195/month

I still use HARO at the same pace, but as I see many journalists post their requests in both places, I tend to send those via Qwoted, primarily because many PRs and brands won't pay for a premium subscription. HARO, due to being free, has experienced explosive user growth, so much that journalists' inboxes are flooded from the responses there. The advent of AI has made this even more problematic.
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​– Joe Karasin, PR Specialist & Founder, Karasin PPC

What is Featured?

Featured, which used to be called Terkel, is a super simple way to get quoted in articles.

You answer questions from journalists and content creators, and if your answer fits, you get featured. It’s a great way to share your expertise and get noticed.

Features:

• Matches you with questions that fit your knowledge and experience
• Focuses on written Q&A for article features
• Easy-to-use dashboard to keep track of your submissions

Who it’s best for: Anyone looking for a simple, no-fuss way to get your name out there

Pros:

• Super easy to manage your pitches
• Helps you build credibility by getting featured in the right places

Cons:

• Not as many opportunities as bigger platforms like HARO
• Only works for written contributions (no other formats)
• Still growing, so it’s not as well-known yet

Pricing:

• Free for contributors
• Paid plans start at $49.75/user/month

I have been using HARO for quite a while, but stopped when it rebranded to Connectively. I've noticed that it has become a less impactful platform. My pitches don't seem to go through because all of them have the status 'Sent' and nothing ever changes. This made me look for alternatives. ​
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​I came across Featured (formerly Terkel) and I really loved it. Now, I have 10+ mentions in a month and more than 20 pitches selected for publishing. ​
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​– Kseniia Mykolaienko, CMO, Parentaler

What is Editorielle?

Instead of wading through a flood of requests, Editorielle focuses on quality matches, helping you find pitch opportunities for stories that actually stand out. It’s great if you’re tired of casting wide nets and want something more tailored.

Features:

• A curated system that connects brands and experts with journalists
• Tools to fine-tune your pitches and track how they perform
• A cleaner, less crowded platform compared to larger competitors like HARO

Pros:

• Puts more focus on relevance and quality connections
• Tools that guide you toward crafting better pitches
• A more boutique experience compared to HARO or other mass-market platforms

Cons:

• Smaller user base, so fewer overall opportunities
• Paid access might not suit tight budgets
• Best for those with PR experience, not beginners

Who it’s best for: Experienced users who know what they’re looking for and want fewer but higher-quality opportunities.

Pricing: Subscription-based – pricing depends on your needs

Editorielle continues to be an invaluable resource in our media outreach. We liked its clean style and functionality, which made for straightforward use and a quick pitching process. The platform seems highly professional and has helped us in building meaningful connections with journalists in our industry.
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​– Kate Geldart, Online Marketing Specialist, Custom Neon

What is NinjaOutreach?

NinjaOutreach is a versatile influencer and media outreach tool that combines CRM features with powerful search capabilities. It’s great for PR pros specifically looking to target Instagram and YouTube influencers – automating much of the admin work that comes with media pitching.

Who it’s best for: PR teams focused on influencer marketing and broader outreach

Pros:

• Automated outreach campaign management, including follow-ups
• Extensive database of influencers
• CRM features for managing contacts and campaigns

Cons:

• Limited to YouTube and Instagram
• Limited customer support
• Steeper learning curve for beginners

Pricing: Starts at $49/month

Free trial? Yes – 7-day free day trial

What is Press Plugs?

Press Plugs advertises itself as a platform to “help a journalist out and gain small business PR”. Like Editorielle, it’s more of a way to specifically connect businesses and PR folks with journalists than for “anyone” to be a source for “anything”. It serves the UK market.

They do seem to vet their sources and journalists quite thoroughly. I tried signing up as a “journalist” through my work email and a “source” through my Gmail, but got an email notification stating they don’t typically accept Gmail and asking what the dealio was (paraphrased). I responded I was writing this article and wanted to see the service from “the other side” and never got a response. So. Very well vetted.

Who it’s best for: UK-based PR professionals and those seeking a UK market

Pros: 

• Free for journalists
• The Press Plugs team vets each account

Cons:

• Seems to be specifically for UK journalists and publications

Pricing: Starts at £59 (around $70)

Free trial? Yes – 7-day trial

I was initially drawn to HARO because of its popularity, but I soon realized that it was limiting my reach to primarily the US market. That's when I discovered Source Bottle and PressPlugs. These platforms have been great for expanding my reach into other English-speaking markets like the UK and Australia. The experience has been seamless, and the quality of connections is generally higher than what I encountered on HARO. ​
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​– Dominik Mąka, Managing Director, dominikmaka.com

Help A B2B Writer is an excellent resource for those writers who create content to, you guessed it, connect businesses with other businesses. The service is run by the team over at Superpath and has a friendly, modern feel. Help A B2B Writer is great for tech and SaaS content marketing people who want to ask industry questions without some random food blogger chiming in with her ChatGPT-generated hot take. 

Who it’s best for: B2B publicists and SaaS content marketers

Pros: 

• Easily toggle between being both a writer and a source
• Great for those within the specific B2B niches

Cons:

• Obviously, it is not useful for B2C writers
• Pitches are generally sent out email-only, which can be limiting for those who prefer a web browser experience

Pricing: Free

For me, the issue with HARO was its broad focus, which often made it challenging to find queries directly related to my field. That's why I've found platforms like Source Bottle and Help A B2B Writer to be incredibly useful. ​
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​Source Bottle has been excellent for general queries, but what I love about Help A B2B Writer is its focus on B2B-specific queries. It's a goldmine for someone like me who specializes in B2B marketing. The platform allows me to easily find and answer queries that are directly related to my expertise, making the entire process much more efficient.
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​– Justyna Dzikowska, Head of Marketing, Brand24

What is Radio Guest List?

Unsurprising given its name, but Radio Guest List is a way to connect sources with podcasts, radio shows, and all forms of audio media. Sources and show hosts can connect directly through regular email digests sent out on Monday and Wednesday (they also have a weekly digest option for the Inbox Zero crowd). There is an "all" option, as well as targeted lists such as "Entertainment & Arts" and "Health & Wellness".

Who it’s best for: PRs looking for audio interview opportunities for their clients

Pros:

• Many different email notifications for various niches and email frequency preferences
• Great for podcast outreach

Cons:

• The pricing options for the premium plans are a little bit confusing
• The website is rather text-heavy and a bit difficult to navigate

Pricing: Free with premium options available

I think my first experience with these services was probably RadioGuestList.com, which led to HARO. I still use HARO, but it contains fewer relevant opportunities than Podcast Guests and SourceBottle. So I use them all and if I knew of others, I'd likely sign up for them too. ​
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​Managing all the emails from these services is not a stress for me. I get to them when I can and if I miss the deadline I never worry, there's always some other opportunity around the corner. ​
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​I usually browse them during coffee breaks because I can scan the topic and decide if I need to click it at a glance. Therefore scanning through a doz or more of these emails during a quick coffee break is easily done – pausing at ones that have promise and exploring those, sending a query takes only a few minutes because I've been doing it so long. ​
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​It is easy for me to scan through the recent publications to see if they are a good fit and glancing at their guidelines/policies before querying can really help make the query more effective. I make a quick note about who I queried and when in my spreadsheet and then move on to the next email. ​
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​– Lillian Brummet, Author, Brummet Media Group

What is JustReachOut?

JustReachOut is a platform for solopreneurs or smaller PR teams looking to manage their own media outreach. It connects you to journalists, bloggers, and podcast hosts in your industry, helping you pitch directly and track the success rates of your outreach. Plus, their PR strategy calls and pitch reviews offer you somewhat of a hands-on experience.

Who it's best for: Solopreneurs, brand managers, and small PR teams

Pros:

• Helps you find relevant journalists, blogs, and podcasts
• Pitch tracking shows if journalists open and read your emails
• Offers personalized PR strategy calls and pitch feedback

Cons:

• Limited to smaller-scale outreach, which may not work for larger campaigns
• People say there's some learning curve to get the most out of additional features
• Results favor UK and US, with fewer journalists for e.g. mainland Europe

Pricing: Starts at $199/month or $1,910/year

What is Muck Rack?

Muck Rack is a go-to platform for many PR pros, especially those working in larger agencies or with bigger budgets. It helps you track journalists and influencer connections, set up media alerts, and even analyze the impact of your pitches. Their database of journalists is more reputable than others on the market, but it’s better suited to larger-scale operations so may feel like overkill for smaller businesses.

Who it's best for: Large PR teams or agencies focused on media outreach at scale

Pros:

• Media lists are constantly updated with relevant contact info
• Allows you to create alerts for specific topics and journalist beats
• Provides in-depth reports on your pitching success

Cons:

• More admin-heavy for individual users
• A bit pricey for smaller budgets
• Lacks some local and regional publication data

Pricing: Starts at $5,000/year – see Muck Rack pricing guide

With HARO closing its doors for good, you might be left feeling like you're missing a key tool in your media outreach strategy. But while HARO was a great way to connect with journalists, it had its challenges – namely overwhelming journalist inboxes that made it hard for your pitch to stand out.

That's where Prezly comes in.

Unlike HARO, which mainly focused on sending out mass pitches, Prezly allows you to build long-term relationships with journalists, manage your contacts in one streamlined CRM, and even track your results with powerful analytics. It's an all-in-one platform designed to make your PR efforts more effective with unlimited pitches and practical insights.

So, if you're looking for a powerful tool to refine your PR strategy and connect with journalists who matter to you, give Prezly a try. It’s an excellent alternative platform that offers more than just media queries – it’s a full PR toolkit that works for modern PR teams.

Did we miss a HARO alternative? Connect with us on X or email us, and we’ll take a look!