Writing a New Hire Press Release (With Examples & Templates)
You’ve hired a new, kick-ass person to your company, and you want to share your excitement with the world. But how do you get the message out?
With a new hire press release, of course.
A well-crafted new hire press release not only introduces your latest addition, but also strengthens your brand’s credibility and visibility.
This guide will take you through how to best draft your new hire press release before distributing it to shareholders, journalists, and all of your favorite people.
Create a free press release with PrezlyAn employee press release is an official announcement that informs stakeholders, media, and the public about a significant addition to your team.
While you can technically create a PR for every new hire, they are typically used for high-level executives or industry leaders. These releases highlight the impact the new hire will have on company strategy and growth.
Beyond simply sharing the news, these announcements can help welcome new employees, align internal teams, and boost a company’s reputation by showcasing the expertise joining the organization.
Not only that, a well-written press release can generate positive publicity and attract top talent to your company.
A new hire press release should be issued when a new employee is hired for a senior leadership position, such as a CEO, CFO, or other executive roles. This type of press release is typically used to announce a notable member joining a company, and it’s a way to communicate newsworthy messages to the public.
Knowing how to write an effective press release is crucial to ensure your announcement resonates with both internal and external stakeholders.
A new hire press release follows a structured format similar to other press release announcements. To maximize impact, focus on the newsworthy aspects of the hire, and make it clear why this addition to the company is a big freaking deal.
Here are some key tips to make your announcement stand out:
Your press release headline should immediately capture your intended audience’s attention and get your readers excited about the new company addition. Include the new hire’s full name, their new position, and your company name.
Use strong, action-oriented verbs like “welcomes,” “appoints,” or “announces.”
Example: “Tech Leader XYZ Corp Welcomes Philomena Cunk as Chief Technology Officer.”
The first paragraph should succinctly introduce the new hire, including their name, job title, and relevant background. Explain how the new hire's expertise aligns with your company’s goals and what they bring to the team.
Outline why they sparkle, describe the glint in their eyes and the pep in their step. Keep the language clear and engaging.
Remember, you have to make a quick impression to keep your reader reading. Don’t bury the lede or bore your audience with dry, robotic prose.
Including a professional headshot of your new team member personalizes the announcement. Other multimedia elements, such as team photos, company logos, or introductory videos, can enhance engagement and shareability.
Don’t make your readers guess what your new hire looks like! Show them that beautiful person with high-quality visuals.
This is exceptionally important if you plan on trying to get journalists to pick up the story for local or national news. Journalists often need these visuals to pitch the story to their publications.
Using a multimedia press release builder like Prezly makes it possible to distribute media assets to your key stakeholders.
Mention the new hire's relevant experience and key accomplishments to highlight their value. To ensure accuracy and completeness, include:
- Full name and job title
- Start date
- Relevant background and experience
- Key accomplishments
- Social media handles (if relevant)
Speak directly with the new hire to confirm details and obtain official approval before publishing. Don’t assume that your new hire wants all of their details blasted out to the public, and keep privacy in mind.
Odds are, a high-profile hire will understand and be fine with the publicity. But, you never know.
Timing is essential for an executive hire press release. Issue the press release after the new hire has accepted the offer but before their official start date.
Coordinate with them to ensure accuracy and alignment with their professional transition. You’d hate to send out a press release before they’ve given their current employer their notice. That would be awkward.
Your distribution strategy should align with the goals of your announcement and effectively reach your target audience. Consider the following channels:
A well-targeted email campaign ensures your press release reaches the right audience, including employees, stakeholders, new hires, and industry journalists. Learn how to effectively pitch journalists.
Publishing your new employee press release on LinkedIn, Bluesky, and your company blog increases visibility and engagement. If your press release is geared towards a broader audience, encouraging employees (including the new hire) to share the news will help maximize reach.
Although they aren't the most effective means of distribution, you can use a newswire to share announcements about staff changes if you want. They can be useful (or even necessary) depending on your business or industry.
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To maximize the value of your press release, consider the following:
- Use a press release distribution service to reach a targeted audience
- Pitch your press release to relevant media contacts and journalists
- Share your press release on social media and your company’s website
- Use SEO terms, such as “new hire press release” and “employee announcement press release”, to improve visibility
- Include a visual element, such as a company logo or the new hire’s headshot, to make the press release more compelling
By following these guidelines and best practices, you can effectively issue a new hire press release that generates positive media coverage and attracts talented job seekers. A 14-day free trial of Prezly helps you achieve all of the above and more.
Create a free press release with PrezlyTrack key performance indicators such as media coverage, website traffic, and social media engagement to evaluate the success of your press release.
Use analytics tools to refine future announcements. With Prezly’s analytics, you can track views, open rates, and interactions to gauge effectiveness.
To recap, the best practices for press releases:
- Keep your announcement concise and newsworthy
- Use a clear and compelling headline
- Include essential details such as the new hire's name, title, relevant experience, and key accomplishments
- Include a headshot of the person joining your team
- Maintain a professional yet engaging tone
Need a press release template? Hate starting from scratch? Us too. Take this template and customize it to your needs!
[Headline: Company Name Announces New Hire’s Name as Job Title]
[City, Date] – [Company Name] is excited to welcome [New Hire’s Name] as [Job Title]. [Brief background on the new hire, including past experience and accomplishments].
[Additional paragraph on how the new hire will contribute to the company’s mission and goals.]
“We are thrilled to have [New Hire’s Name] join our team,” said [Executive’s Name], [Executive’s Title] at [Company Name]. “Their expertise in [relevant field] will be invaluable as we continue to grow and innovate.”
For more information, contact [Company’s PR Contact Name] at [Email/Phone].
Hire press release examples can serve as a valuable resource for crafting your own effective announcement tailored to highlight the unique qualities of your new employee. Here are some real-life examples of how PR teams that use Prezly share information on new hires.
Example: Norwegian unicorn reMarkable names new CEO
This press release is effective because it not only announces the leadership change but also contextualizes it within the company’s growth strategy.
By highlighting the new hire's name, title, relevant experience, and key accomplishments, it reassures stakeholders that the company is in capable hands.
Additionally, emphasizing the strategic direction signals to employees, investors, and customers what to expect under new leadership.
Example: ŠKODA AUTO announces new CEO
This release is well-structured, providing a clear and concise overview of Zellmer’s qualifications and experience. It effectively establishes the new hire's credibility by detailing his background in the automotive industry, which builds confidence in his ability to lead.
Moreover, by outlining his expected contributions, the release helps shape expectations and reinforces the company’s commitment to innovation and progress.
Example: Mammut announces new CEO
Mammut’s example is particularly strong in demonstrating how a company can align its leadership change with its future goals. It goes beyond simply introducing the new CEO by including the new hire's name, title, relevant experience, and key accomplishments, framing the appointment as part of a broader vision for the brand.
This approach helps maintain brand consistency, reassures stakeholders about the company’s trajectory, and generates excitement about upcoming initiatives under new leadership.
All of the above press release examples were created in Prezly. Try it for yourself with a zero-obligation 14-day free trial today!
Create a free press release with PrezlyAnnouncing a new hire through a press release, often referred to as new hire announcements, is a powerful way to celebrate their arrival, reinforce your brand’s growth, and engage your audience.
By following best practices and using a structured approach, your press release can make a lasting impact and set the stage for future success.Interested in seeing if Prezly is a good fit for your press release needs? Why not try a free 14-day trial?
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