All content by Kate
A collection of all articles authored by Kate Bystrova, published on Prezly
![4 Practical Steps to Effective PR Measurement](https://cdn.uc.assets.prezly.com/a54f64a5-1789-4789-a677-c771141826ac/-/resize/3000/PR%20evaluation%20methods%20%26%20techniques%20to%20use%20in%202022.png)
Measurement
![How to Send a Press Release Email Pitch [2024 Update]](https://cdn.uc.assets.prezly.com/a8bff799-c4b5-44bc-b3a1-97e93c9f34c4/-/crop/2400x1259/0,0/-/preview/-/resize/2400/how%20to%20write%20a%20press%20release%20email%20pitch%20kate%20bystrova%20prezly.jpg)
Email Marketing
![The magical formula for calculating PR value ✨](https://cdn.uc.assets.prezly.com/77055a0d-5b7f-4513-b11a-955ec8ec387e/-/resize/3000/magical%20formula%20for%20calculating%20PR%20value%20kate%20bystrova%20prezly.jpg)
Measurement
![12 binge-worthy PR podcasts in 2024 (+ best episodes!) 🎧](https://cdn.uc.assets.prezly.com/2cf9eee7-d734-407e-a890-d033f85b09a7/-/resize/3000/11%20binge-worthy%20PR%20podcasts%20in%202022%20(%2B%20best%20episodes!)%20%F0%9F%8E%A7.png)
Blogs
![The power of storytelling in business & PR (or, How to make people fall in love)](https://cdn.uc.assets.prezly.com/bb93e4cf-c706-41d2-910b-bb20a8fda060/-/resize/3000/kate%20bystrova%20power%20of%20storytelling%20in%20business.jpg)
Storytelling
![5 great press release quotes and how to write them](https://cdn.uc.assets.prezly.com/0098962e-bfd6-4260-967f-bf8d6b2c0423/-/crop/3200x1678/0,0/-/preview/-/resize/3000/how%20to%20write%20great%20press%20release%20quotes%20kate%20bystrova%20prezly.png)
Content Creation
![4 reasons to choose Prezly vs a wire service](https://cdn.uc.assets.prezly.com/0c801d4f-0b12-4e51-8d45-e5b35fe23fd2/-/resize/2500/prezly-contacts.png)
PR Software
![3 reasons you shouldn't buy a media database (and what you can do instead)](https://cdn.uc.assets.prezly.com/1307f513-73e3-4751-8daf-bf598f502c15/-/resize/3000/buying%20a%20media%20contact%20database%20is%20bad.png)
Best Practices
![7 PR Crisis Management & Communication Examples: The best… and the absolute worst](https://cdn.uc.assets.prezly.com/55809cfc-73a8-47c9-a976-97d49cfa9812/-/crop/1222x641/0,87/-/preview/-/resize/1222/kfc%20fck%20bucket%20crisis%20comms%20prezly%20emma%20kobylenski%20kate%20bystrova.jpeg)
Crisis Communication
![What is crisis comms? Your Guide to PR Crisis Communication & Management (2024)](https://cdn.uc.assets.prezly.com/8f0f044d-3f26-4918-9389-0e58321ac2de/-/resize/3000/pr-crisis-comms-kate-bystrova.jpg)
Crisis Communication
![How to collaboratively write a press release without killing someone](https://cdn.uc.assets.prezly.com/5e383497-da66-4e7b-91fb-58a2234d337b/-/resize/3000/kate-bystrova-how-to-collaborate-on-writing-without-killing-someone.jpg)
PR Software
![Startup PR: Strategy, Software, and the Art of Not Crying in Interviews](https://cdn.uc.assets.prezly.com/f4a098ec-bc4b-4a62-9cc5-fd84ee52bcbb/-/crop/2094x1189/238,161/-/preview/-/resize/2400/jeffery-ho-pjUyvoq7mUI-unsplash.jpg)
Strategy
![Free Word press release template and how to use it (with industry examples)](https://cdn.uc.assets.prezly.com/10215306-b321-4ce5-b24d-7c239c022de5/-/crop/2289x1200/57,0/-/preview/-/resize/2400/free%20press%20release%20template%20kate%20bystrova%20prezly.png)
Press Release Guide
![Why journalists love online newsrooms & how to create yours](https://cdn.uc.assets.prezly.com/205c1165-29af-43e8-a4e6-de5bf90168f8/-/resize/3000/sharepic-pr-create.jpg)
Media Pitch
![Press kit](https://cdn.uc.assets.prezly.com/0c63e4d6-00ba-48b9-8b64-67600cf01277/-/crop/3595x1890/0,0/-/preview/-/resize/3000/presskit.jpg)
Company News
![27 Best Digital PR Tools (incl. Monitoring) for 2024](https://cdn.uc.assets.prezly.com/8d5f8c71-cc57-495e-83e1-ff22973bb8e9/-/crop/5184x2724/0,554/-/preview/-/resize/3000/pr_tools_prezly.jpg)
Workflow
![How to build a better PR media list (the best tools & template)](https://cdn.uc.assets.prezly.com/1ab6da5d-129a-40c3-811a-7109b1923e91/-/crop/3569x1872/19,0/-/preview/-/resize/3000/how-to-build-a-pr-media-list-kate-bystrova.jpg)
Email Marketing
![How to write a press release (that'll get picked up by the media)](https://cdn.uc.assets.prezly.com/552030f3-4749-4d16-aa44-35c12cdcae45/-/resize/3000/How%20to%20write%20a%20great%20press%20release%20(with%20expert%20advice%20%26%20real-life%20examples).jpg)
Content Creation
![How to do PR outreach (and 10 mistakes to avoid)](https://cdn.uc.assets.prezly.com/56540d20-0451-4152-8526-cbb6a996ca3d/-/resize/3000/How%20to%20do%20PR%20outreach%20(and%2010%20garbage%20fire%20mistakes%20to%20avoid).jpg)
Media Pitch
![How to take advantage of influencer marketing in PR](https://cdn.uc.assets.prezly.com/66d47573-c6a1-44d7-b082-d795125674d1/-/resize/3000/Influencer%20marketing.jpg)
Influencer Marketing
![Press release distribution: The what, where & who of press releases](https://cdn.uc.assets.prezly.com/4195d990-2373-4a69-8cd5-fc507d8d9ec9/-/crop/3200x1678/0,60/-/preview/-/resize/3000/press%20release%20distribution%20guide%20kate%20bystrova%20katelynn%20sortino%20prezly.jpg)
Email Marketing
![How to write a fashion press release that sparks a movement (Case Study)](https://cdn.uc.assets.prezly.com/716c6b56-5e22-4a8e-b5ad-82274f3b7da0/-/resize/2400/How%20to%20write%20a%20fashion%20press%20release%20that%20sparks%20a%20movement%20(Case%20Study).jpg)
Press Release Guide
![How to write a press release for your event according to the experts (with real-life examples)](https://cdn.uc.assets.prezly.com/a4d3ab46-2cbd-4aad-83b8-67aa6786c990/-/resize/2400/How%20to%20write%20a%20press%20release%20for%20your%20event%20according%20to%20the%20experts%20(with%20real-life%20examples).png)
Press Release Guide
![The top PR metrics to measure in your 2024 KPIs](https://cdn.uc.assets.prezly.com/f6b31dd7-f45f-4281-9888-710b96f02cfa/-/crop/3200x1678/0,60/-/preview/-/resize/3000/pr%20metrics%20to%20measure%202024%20kate%20bystrova%20prezly.jpg)
Measurement
![The best PR analytics tools to measure your PR efforts in 2024](https://cdn.uc.assets.prezly.com/25df69cd-3f64-4eb4-a144-06e1ee9897c3/-/crop/3200x1678/0,120/-/preview/-/resize/3000/best%20analytics%20tools%20for%20pr%20kate%20bystrova%20prezly.jpg)
Measurement
![How to create a successful PR strategy for an uncertain 2024](https://cdn.uc.assets.prezly.com/bed59fce-b3ee-44c7-9802-4730d9c87ac7/-/resize/760/How%20to%20build%20a%20solid%20PR%20strategy-card.jpg)
Expert Interviews
![Meet your new analytics dashboard](https://cdn.uc.assets.prezly.com/f39b212c-10e9-46c8-b03e-77b7f93127c7/-/resize/1155/dashaboard3.jpg)
Changelog
![Advertorial vs editorial for PR: Which is better? A comprehensive guide](https://cdn.uc.assets.prezly.com/e6377247-5eec-42d5-9160-9d98cc68cc59/-/crop/3200x1678/0,60/-/preview/-/resize/3000/how%20to%20write%20advertorials%20by%20kate%20bystrova%20ekatemari%20prezly.jpg)
Strategy
![Adding a logo to your site](https://cdn.uc.assets.prezly.com/49643484-c0bd-453a-831b-b13f2fa9d17e/-/resize/1140/How%20to%20add%20your%20brand%20identity%20to%20your%20newsrooms.jpg)
Sites
![Set up Google Analytics tracking for your site](https://cdn.uc.assets.prezly.com/b3c34599-3afa-44ab-81ca-2b4d67649f72/-/resize/1140/Setting%20up%20Google%20Analytics%20tracking.jpg)
Tips & tricks
![Categorizing your stories](https://cdn.uc.assets.prezly.com/c5d4c50d-9df8-4e9b-a9f4-897d0802d5db/-/resize/1140/Categorizingyourstories.jpg)
Configuring stories
![15 stunning online newsroom examples you simply must see](https://cdn.uc.assets.prezly.com/8c6e9b0f-37e4-407c-92a7-2936ff8508be/-/resize/2646/10-online-newsroom-examples-you-must-check-out.jpg)
Inspiration
![How to translate a story](https://cdn.uc.assets.prezly.com/d07ba633-e88f-4818-92ac-198e98edf2b8/-/resize/1140/How%20to%20translate%20a%20story.jpg)
Languages
![Repurposing owned content: A real-life example (Now with a handy flowchart!)](https://cdn.uc.assets.prezly.com/b0d3da84-68de-4b45-a0cc-4cff8ba5e2b6/-/resize/1920/roselyn-tirado-GDWmu0bFfS4-unsplash.jpg)
Workflow
![The GDPR & consent](https://cdn.uc.assets.prezly.com/6fafc8c5-e636-49ea-ac6b-e5051199dbe7/-/resize/1140/GDPRandConsent.jpg)
Security & GDPR
![Google Analytics 4 and why Europe is looking to alternatives for measurement](https://cdn.uc.assets.prezly.com/05026e9b-318d-4eb4-8b2b-83eea41a5a0e/-/resize/1200/spooky-img%20copy.jpg)
Company News
![How to turn your site into a digital press kit](https://cdn.uc.assets.prezly.com/341dd53f-03cf-4de2-83d8-002cf8e14d2f/-/resize/1140/Create%20your%20online%20press%20kit%20in%20Prezly.jpg)
Free guides
![How to improve your internal communications with Prezly](https://cdn.uc.assets.prezly.com/667c050a-d0a5-46d8-b5d1-cf743569b0d1/-/resize/1140/HowtoimproveyourinternalcommunicationswithPrezly2.jpg)
Free guides
![How to add multimedia to your stories](https://cdn.uc.assets.prezly.com/883c277b-60bb-4640-90db-7dc7cf9c65cd/-/resize/1140/Adding%20in-line%20multimedia%20embeds%20to%20Stories.jpg)
Multimedia embeds
![Add links to images in stories](https://cdn.uc.assets.prezly.com/fadb33d5-4456-452c-bfce-35d16b1e01d5/-/resize/1140/AddlinkstoimagesintheStoryEditor.jpg)
Multimedia embeds
![How to add subscript & superscript text to your Story](https://cdn.uc.assets.prezly.com/4496f2dd-5c1d-4a6e-9b99-c8caa62fc5de/-/resize/1140/SuperscripttextintheStoryEditor.jpg)
Tips & tricks
![Using filters to search for stories](https://cdn.uc.assets.prezly.com/2f2d431d-2347-481a-b68e-e5d9284e5348/-/resize/1140/Using%20filters%20to%20search%20for%20Stories.jpg)
Configuring stories
![Deleting a story](https://cdn.uc.assets.prezly.com/ec3a194a-8a3d-4af7-b3f4-acd64099510c/-/resize/1140/Deletingastory.jpg)
Configuring stories
![Duplicating a story](https://cdn.uc.assets.prezly.com/cf80735c-f61d-4d05-a8c3-7cbb518562c7/-/resize/1140/Duplicate%20a%20story.jpg)
Configuring stories
![Supported languages in Prezly](https://cdn.uc.assets.prezly.com/ab4738b1-7800-48c1-83c6-d989541da30d/-/resize/1140/SupportedlanguagesinPrezly.jpg)
Languages
![Share your site in a particular language](https://cdn.uc.assets.prezly.com/fd66bd54-9fc5-45d9-a0e4-c09c4fe49515/-/resize/1140/Sharethelinkofyournewsroomfromaparticularlanguage.jpg)
Languages
![Sharing stories on social media](https://cdn.uc.assets.prezly.com/85c2fc9a-9d26-4467-aedb-b14d2657c0a2/-/resize/1140/Sharing%20your%20stories%20on%20social%20media..jpg)
Configuring stories
![Customize how a story looks on social media](https://cdn.uc.assets.prezly.com/c02e0452-d5fa-4aec-ad31-b3cf528c2d1d/-/resize/1140/Customise%20your%20story%20on%20social%20media.jpg)
Configuring stories
![Automatically post new stories to social media platforms](https://cdn.uc.assets.prezly.com/e4c75caa-76ac-49a8-a7a0-fc83c9405b8d/-/resize/1140/Automaticallypostnewstoriestosocialmediaplatforms.jpg)
Tips & tricks
![Setting the Cover image for your stories](https://cdn.uc.assets.prezly.com/d3f51954-9b97-4964-84dd-ed86bde01d4c/-/resize/1140/Settingthenewsroomimagemainimage.jpg)
Creating stories
![Supported file formats & size limits for media](https://cdn.uc.assets.prezly.com/89f89904-c632-49ba-a66d-aa3bada19e85/-/resize/1140/Upload%20format%20and%20sizes.jpg)
Multimedia embeds
![Correcting color distortion in Story images](https://cdn.uc.assets.prezly.com/f036ef30-6120-4bce-bb50-db6d2a3130af/-/resize/1140/WhymyimageslookdistortedafterIuploadthemtoastory_.jpg)
Tips & tricks
![Saving a Story as a PDF](https://cdn.uc.assets.prezly.com/2d07cd19-d5c3-4938-a979-a7f311928da0/-/resize/1140/Saving%20a%20Story%20as%20a%20PDF.jpg)
Tips & tricks
![Tailoring your sites for different audiences](https://cdn.uc.assets.prezly.com/e226f626-dfc6-444c-9c57-70b2e05ad2a3/-/resize/1140/Tailoring%20your%20newsrooms%20for%20different%20audiences.jpg)
Configuring stories
![Improving SEO for your sites & stories](https://cdn.uc.assets.prezly.com/fde29958-15c8-4d6a-ada6-7de624a69e1c/-/resize/1140/Enhancing%20SEO%20of%20your%20newsrooms%20and%20stories.jpg)
Configuring stories
![Why am I (or a colleague) marked as unsubscribed?](https://cdn.uc.assets.prezly.com/f5287b90-8414-4f96-9dfd-f825a22c530f/-/resize/1140/WhyamIorcolleaguemarkedasunsubscribed_.jpg)
FAQs
![Setting up a Hub site](https://cdn.uc.assets.prezly.com/365e059a-8759-4ab3-8b39-c757ba0cf6d0/-/resize/1140/SettingupaHubroom.jpg)
Creating hub rooms
![Integrating Prezly into your website](https://cdn.uc.assets.prezly.com/1e614ef5-39c5-46f3-8944-253a50e54acb/-/resize/1140/Integrating%20Prezly%20into%20your%20website.jpg)
Add Prezly to your site
![Managing data requests](https://cdn.uc.assets.prezly.com/4f54c5fa-f190-46fe-af87-e849ce15491a/-/resize/1140/DataRequests.jpg)
Security & GDPR
![Consent & your existing database](https://cdn.uc.assets.prezly.com/0f432cf0-78a8-4641-a758-783dca51c35b/-/resize/1140/Consentfromexistingdatabase.jpg)
Security & GDPR
![Account sharing among teammates](https://cdn.uc.assets.prezly.com/432016f2-6b40-4283-9f28-936e86aa9edb/-/resize/1140/Accountsharingamongteammates.jpg)
Security & GDPR
![How checkbox selection works in Prezly](https://cdn.uc.assets.prezly.com/fb3192ae-6c0c-42e2-93b8-9b857d244eaa/-/resize/1140/How%20checkbox%20selection%20works%20in%20Prezly.jpg)
Tips & tricks
![Sharing quotes from Stories on Twitter & Facebook](https://cdn.uc.assets.prezly.com/cd95c762-1f11-4cf3-989c-8f7d33fd3fbd/-/resize/1140/SharingquotesfromstoriesonTwitterandFacebook.jpg)
Configuring stories
![Belga announces technology partnership with Prezly as it celebrates 100th anniversary](https://cdn.uc.assets.prezly.com/f5a9161a-3612-466a-8394-b4f258921ad3/-/resize/760/belga%20-%20sharing.png)
Company News
![Other ways you can use your Prezly sites](https://cdn.uc.assets.prezly.com/e1fe4028-f0d8-4b1f-b25a-fad6b9660784/-/resize/1140/The%20different%20ways%20to%20use%20your%20Prezly%20newsrooms.jpg)
Free guides
![How to use images to build better sites](https://cdn.uc.assets.prezly.com/7243dd1a-6b26-4f98-90e2-5acef9f4bc58/-/resize/1140/UsingImagestocreatemoreengagingandinterestingnewsrooms.jpg)
Styling your Site
![Press Kit & Media Kit Guide (What To Include + 10 Examples)](https://cdn.uc.assets.prezly.com/e9de2995-0847-4c1f-8df2-f4a608b50377/-/resize/2400/what%20is%20a%20media%20kit.png)
Basics
![Unpublish a story](https://cdn.uc.assets.prezly.com/8112579d-0a30-479e-9fd9-78999472377b/-/resize/1140/Unpublishastory.jpg)
Configuring stories
![How to pitch well, from first contact to follow-up](https://cdn.uc.assets.prezly.com/6ae02463-33dd-4dae-9f86-69e22d7006c6/-/resize/1140/How%20to%20pitch%20well%2C%20from%20first%20contact%20to%20follow-up.jpg)
Free guides
![Why do I get the error "this subdomain is already used by another site"?](https://cdn.uc.assets.prezly.com/f1022680-ab16-426c-8e5c-5c2abf64e52c/-/resize/1140/WhydoIgettheerror_thissubdomainisalreadyusedbyanothernewsroom__.jpg)
Site setup
![How can I add an email header image to the top of my campaign?](https://cdn.uc.assets.prezly.com/867ce2f9-08cb-4cc3-9389-a4a3cb62db96/-/resize/1140/HowcanIaddanemailheaderimagetothetopofmycampaign_.jpg)
FAQs
![Why do I get bounced contacts when I send campaigns?](https://cdn.uc.assets.prezly.com/a2b24f2d-ba7a-45bd-94ca-3b1605ffe306/-/resize/1140/Why%20do%20I%20get%20bounced%20contacts%20when%20I%20send%20campaigns_.jpg)
FAQs
![Can I upload a bought media database to Prezly?](https://cdn.uc.assets.prezly.com/56181ebb-0a7c-4050-986c-8969e51956da/-/resize/1140/Can%20I%20upload%20a%20bought%20media%20database%20to%20Prezly_.jpg)
Importing & exporting
![Embedding multimedia in a campaign](https://cdn.uc.assets.prezly.com/08de2790-f4ef-4754-b4fb-8776dbc1e907/-/resize/1140/Embedding%20multimedia%20in%20a%20campaign.jpg)
Creating Campaigns
![How can I cancel an unsubscribe?](https://cdn.uc.assets.prezly.com/2a9d57a6-00de-4456-8c0e-5974501b1af7/-/resize/1140/What%20happens%20if%20someone%20unsubscribed%20from%20your%20emails_.jpg)
FAQs
![How long does it take for my campaign to send?](https://cdn.uc.assets.prezly.com/03b584b9-f718-4f07-8742-a8481cf7d4cf/-/resize/1140/Howlongdoesittakeformycampaigntosend_.jpg)
FAQs
![I sent a campaign to myself, so why can't I see it in my inbox?](https://cdn.uc.assets.prezly.com/a107c7c8-005f-42a5-8aef-ac767479e856/-/resize/1140/Campaigns.jpg)
FAQs
![Can I change the URL of my site?](https://cdn.uc.assets.prezly.com/70465b50-b2ca-4d9f-a24e-9645f97862ac/-/resize/1140/Share%20the%20link%20of%20your%20newsroom%20from%20a%20particular%20language..jpg)
FAQs
![Can I export my contacts at the end of my trial?](https://cdn.uc.assets.prezly.com/495de9cc-0251-40fc-a7cd-7069fb83ea3e/-/resize/1140/ExportingcontactsfromPrezly.jpg)
FAQs
![Why are my test emails being flagged as suspicious?](https://cdn.uc.assets.prezly.com/2fe9b8ab-0a3f-4932-9a83-e3985bbfc31c/-/resize/1140/spam.jpg)
FAQs
![How can I add a publication date to my story?](https://cdn.uc.assets.prezly.com/c3ab5072-0ca9-4460-890d-a75b896775ad/-/resize/850/BeforeyougoindependentyoureallyneedexperienceandagoodbusinessbrainDontgetaheadofyourselfLauraSutherlandFounderAuraPR25001000px15001000px850850px.png)
FAQs
![How can I use Prezly to organize contact lists for multiple industries?](https://cdn.uc.assets.prezly.com/9b1285fb-e546-4af8-96b8-5690e6aaf7bd/-/resize/1140/Segmentsforcreatinggroupsofcontacts.jpg)
FAQs
![How to write a brand story (that journalists love)](https://cdn.uc.assets.prezly.com/777f4d86-145d-438d-bf3e-57bb70b3a7e5/-/resize/1920/ben-white-qDY9ahp0Mto-unsplash.jpg)
Content Creation
![How influencers can help you manage a social media PR crisis](https://cdn.uc.assets.prezly.com/1f3d475c-f38d-4b33-853c-26ac7dc8b9de/-/resize/1200/influencer.jpg)
Influencer Marketing
Tips & tricks
![The best online PR communities: You don’t have to go it alone](https://cdn.uc.assets.prezly.com/4428da16-ad8b-4a27-82da-c688752482ac/-/resize/2400/rod-long-ogWhdXOl5qY-unsplash.jpg)