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Hi, I'm Kate 👋

As Prezly's Chief Storyteller and in-house devil's advocate, I welcome you to come gather around the fire and tuck into the premium knowledge marshmallows we've gathered for you down below. Mmm! Delicious, squishy wisdom.

With Mr Gaius 🐯With Mr Gaius 🐯
Now on YouTube!Now on YouTube!

All content by Kate

A collection of all articles authored by Kate Bystrova, published on Prezly
The magical formula for calculating PR value ✨
Measurement
12 binge-worthy PR podcasts in 2024 (+ best episodes!) 🎧
Blogs
The power of storytelling in business & PR (or, How to make people fall in love)
Storytelling
5 great press release quotes and how to write them
Press Release Guide
4 reasons to choose Prezly vs a wire service
PR Software
4 reasons you shouldn't buy a media database (and what to do instead)
Best Practices
7 PR Crisis Management & Communication Examples: The best… and the absolute worst
Crisis Communication
What is crisis comms? Your Guide to PR Crisis Communication & Management (2024)
Crisis Communication
How to collaboratively write a press release without killing someone
Press Release Guide
Startup PR: Strategy, Software, and the Art of Not Crying in Interviews
Strategy
Free Word press release template and how to use it (with industry examples)
Press Release Guide
Why journalists love online newsrooms & how to create yours
Media Pitch
Press kit
Company News
30+ Best Digital PR Tools For Press Release Teams (incl. Monitoring and Tracking) for 2024
Workflow
How to build a better PR media list: The best tools in 2024 (& template)
Email Marketing
How to write a press release (that'll get picked up by the media)
Press Release Guide
How to do PR outreach: Examples, tools, tips & more
Media Pitch
How to take advantage of influencer marketing in PR
Influencer Marketing
12+ Connectively (HARO) Alternatives (For 2025)
Media Pitch
Press release distribution: The what, where & who of press releases
Email Marketing
How to write a fashion press release that sparks a movement (Case Study)
Press Release Guide
How to write a press release for an event: Examples and template
Press Release Guide
The best PR analytics tools to measure your PR efforts in 2024
Measurement
How to create a PR strategy in 2025: Examples, tips, templates & more
Expert Interviews
Meet your new analytics dashboard
Changelog
Advertorial vs editorial for PR: Which is better? A comprehensive guide
Strategy
Adding a logo to your site
Sites
Set up Google Analytics tracking for your site
Tips & tricks
Categorizing your stories
Configuring stories
15 stunning online newsroom examples you simply must see
Inspiration
How to translate a story
Languages
The GDPR & consent
Security & GDPR
Google Analytics 4 and why Europe is looking to alternatives for measurement
Company News
How to turn your site into a digital press kit
Free guides
Press release subject lines: How to, examples, tips & more
Email Marketing
How to improve your internal communications with Prezly
Free guides
How to add multimedia to your stories
Multimedia embeds
Add links to images in stories
Multimedia embeds
How to add subscript & superscript text to your Story
Tips & tricks
Using filters to search for stories
Configuring stories
Deleting a story
Configuring stories
Duplicating a story
Configuring stories
Supported languages in Prezly
Languages
Share your site in a particular language
Languages
Sharing stories on social media
Configuring stories
Customize how a story looks on social media
Configuring stories
Automatically post new stories to social media platforms
Tips & tricks
Setting the Cover image for your stories
Creating stories
Supported file formats & size limits for media
Multimedia embeds
Correcting color distortion in Story images
Tips & tricks
Saving a Story as a PDF
Tips & tricks
Tailoring your sites for different audiences
Configuring stories
Improving SEO for your sites & stories
Configuring stories
Why am I (or a colleague) marked as unsubscribed?
FAQs
Setting up a Hub site
Creating hub rooms
Integrating Prezly into your website
Add Prezly to your site
Managing data requests
Security & GDPR
Consent & your existing database
Security & GDPR
Account sharing among teammates
Security & GDPR
How checkbox selection works in Prezly
Tips & tricks
Sharing quotes from Stories on Twitter & Facebook
Configuring stories
Belga announces technology partnership with Prezly as it celebrates 100th anniversary
Company News
Other ways you can use your Prezly sites
Free guides
How to use images to build better sites
Styling your Site
Press Kit: What it is, templates & 10+ examples for 2025
Basics
Unpublish a story
Configuring stories
How to pitch well, from first contact to follow-up
Free guides
Why do I get the error "this subdomain is already used by another site"?
Site setup
How can I add an email header image to the top of my campaign?
FAQs
Why do I get bounced contacts when I send campaigns?
FAQs
Can I upload a bought media database to Prezly?
Importing & exporting
Embedding multimedia in a campaign
Creating Campaigns
How can I cancel an unsubscribe?
FAQs
How long does it take for my campaign to send?
FAQs
I sent a campaign to myself, so why can't I see it in my inbox?
FAQs
Can I change the URL of my site?
FAQs
Can I export my contacts at the end of my trial?
FAQs
Why are my test emails being flagged as suspicious?
FAQs
How can I add a publication date to my story?
FAQs
How can I use Prezly to organize contact lists for multiple industries?
FAQs
How to write a brand story (that journalists love)
Content Creation
How to write a book press release: Examples, templates & more
Media Pitch
How to create story templates
Tips & tricks
The best online PR communities: You don’t have to go it alone
Social media PR: Examples, tactics, tips & more
Social Media
PR Measurement: Which KPIs to track in 2024 (and how!)
Measurement
How to Send a Press Release Email Pitch [2024 Update]
Press Release Guide
Made with love from from 19 countries