How to turn your site into a digital press kit

The aim of a press kit is to arm the reader with everything they need to tell your story. Typically, a press kit will include:

• Boilerplate
• Team bios & quotes
• Logo variants
• High-resolution images
• Videos & audio files (if relevant)
• Contact information
• Social links
• Product/service fact sheet

These days, press kits (or media kits, if you prefer) tend to be hosted online because this helps you keep their content up-to-date and easy to access, without burdening your contacts with heavy email attachments.

There are a couple of ways you can create an online press kit with Prezly:

1. Optimize your site so that it also functions as a press kit
2. Create a story (or stories) that function as a press kit

The benefits and instructions for each are set out below

Kelsey Ogletree

@KelseyOgletree

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Here's a phrase no #freelancewriter ever wants to hear: "I'm going to send you a bunch of emails because the files are so large." Good news! There are technology solutions to avoid this. (Please use them!)

2:17 PM · Dec 15, 2020

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Prezly sites are designed to incorporate different elements of the press kit. You can update each as follows:

• Boilerplate, company contact details & social media links – once you set these in your site settings, they will appear in the footer of each page of your site. Read more ▸
• Site contacts – you can create multiple contact profiles for each site and choose whether these display on every page of your site, or add them manually to individual stories. Read more ▸
• Logo variants & high-res images – create a dedicated media gallery within your site to collect all your brand images in galleries like IKEA Belgium does, or embed these in individual stories. Read more ▸
• Videos, audio files, PDFs & other attachments – embed these as and when you like within your stories. Read more ▸

Scroll down this site example from Ubisoft to see how they make all their company information accessible via the site footer:

Example: Ubisoft has built a brand legacy through storytelling

See full example

You might want to take this approach if you need to store multiple press kits in one site, for example:

• When running multiple events or projects
• If you want to have everything in a single page you can easily share, saving your reader from having to navigate your site.

The good news is that this couldn't be simpler to set up. All you need to do is create a new story and populate it with your press kit content.

Because Prezly Stories support all types of embeds and content types, you can include copy, galleries, downloadable files, social posts, contact details – whatever you like.

Learn more about embedding media in stories ▸

You can also choose to publish your press kit publicly, so that anyone visiting your site can find it; or privately, so that only people you give the direct link to are able to view it. If you find yourself making lots of press kits, you could even make a (public or private) dedicated site where they all can live.

For instructions on creating a story, click here. Here's an example of what your press kit story might look like: