Hi, I'm Kate 👋

As Prezly's Chief Storyteller and in-house devil's advocate, I welcome you to come gather around the fire and tuck into the premium knowledge marshmallows we've gathered for you down below. Mmm! Delicious, squishy wisdom.

With Mr Gaius 🐯

With Mr Gaius 🐯

Now on YouTube!

Now on YouTube!

All content by Kate

A collection of all articles authored by Kate Bystrova, published on Prezly

Embedding multimedia in a campaign

How can I add an email header image to the top of my campaign?

How to create story templates

How to add multimedia to your stories

Press Kit: What It Is, Templates & 10+ Examples for 2025

30+ best press release distribution sites and services

Press release distribution: The what, where & who of press releases

Social media PR: Examples, tactics, tips & more

PR Measurement: Which KPIs to track in 2025 (and how!)

How to Send a Press Release in 3 Quick Steps [2025 Update]

The magical formula for calculating PR value ✨

12 binge-worthy PR podcasts in 2025 (+ best episodes!) 🎧

The power of storytelling in business & PR (or, How to make people fall in love)

5 great press release quotes and how to write them

4 reasons to choose Prezly vs a wire service

4 reasons you shouldn't buy a media database (and what to do instead)

7 PR Crisis Management & Communication Examples: The best… and the absolute worst

What is Crisis Comms? Your Guide to PR Crisis Communication & Management (2025)

How to collaboratively write a press release without killing someone

Startup PR: Strategy, Software, and the Art of Not Crying in Interviews

Free Editable Press Release Templates (With Examples)

Why journalists love online newsrooms & how to create yours

Press kit

Guide: The 30+ Best Digital PR Tools & Software [In 2025]

How to build a better PR media list: The best tools in 2025 (& template)

How to Write a Press Release: Step-By-Step Guide [2025 Update]

How to do PR outreach: Examples, tools, tips & more

How to take advantage of influencer marketing in PR

12+ Connectively (HARO) Alternatives (For 2025)

How to write a fashion press release that sparks a movement (Case Study)

How to Write a Press Release for an Event [With Template]

The top PR metrics to measure in your 2025 KPIs

The best PR analytics tools to measure your PR efforts in 2025

How to create a PR strategy in 2025: Examples, tips, templates & more

Meet your new analytics dashboard

Advertorial vs editorial for PR: Which is better? A comprehensive guide

Team permissions

Invite & manage team members

Set up Google Analytics tracking for your site

Categorizing your stories

15 stunning online newsroom examples you simply must see

How to translate a story

The GDPR & consent

Google Analytics 4 and why Europe is looking to alternatives for measurement

How to turn your site into a digital press kit

Press release subject lines: How to, examples, tips & more

Event Announcement: 12 Media Pitch Templates & Examples (Free)

Interview Opportunity: 10 Media Pitch Templates & Examples (Free)

Rebranding: 10 Media Pitch Templates & Examples (Free)

How to improve your internal communications with Prezly

Using filters to search for stories

Create & send pitches

Deleting a story

Duplicating a story

Supported languages in Prezly

Sharing stories on social media

Customize how a story looks on social media

Automatically post new stories to social media platforms

Setting the Cover image for your stories

Correcting color distortion in Story images

Saving a Story as a PDF

Tailoring your sites for different audiences

Improving SEO for your sites & stories

Why am I (or a colleague) marked as unsubscribed?

Setting up a Hub site

Integrating Prezly into your website

Managing data requests

Consent & your existing database

Account sharing among teammates

How checkbox selection works in Prezly

Sharing quotes from Stories on Twitter & Facebook

Belga announces technology partnership with Prezly as it celebrates 100th anniversary

Other ways you can use your Prezly sites

How to use images to build better sites

Unpublish a story

How to pitch well, from first contact to follow-up

Why do I get the error "this subdomain is already used by another site"?

Why do I get bounced contacts when I send campaigns?

Can I upload a bought media database to Prezly?

How can I cancel an unsubscribe?

How long does it take for my campaign to send?

I sent a campaign to myself, so why can't I see it in my inbox?

Can I change the URL of my site?

Can I export my contacts at the end of my trial?

Why are my test emails being flagged as suspicious?

How can I add a publication date to my story?

How can I use Prezly to organize contact lists for multiple industries?

How to write a book press release: Examples, templates & more

Useful keyboard shortcuts to save you time

Gaming PR: 32 Media Pitch Templates & Examples (Free)

The best online PR communities: You don’t have to go it alone