PR Academy

Tell better stories & earn coverage

Guides, articles & templates on everything from brand storytelling to building your first media list.

The power of storytelling in business & PR (or, How to make people fall in love)
Storytelling
13 brand story examples that are unique & utterly brilliant
Storytelling
The 8 best ads & commercials that tell a story
Storytelling
Storytelling for fashion & clothing brands and how to connect with your audience
Storytelling
6 digital storytelling examples to get inspiration for your brand
Storytelling
What is a narrative story & how can it spice up your marketing?
Storytelling
10+ digital storytelling tools & platforms for your brand story
Storytelling
11 legendary examples in corporate & business storytelling
Storytelling
Brand storytelling is more important than ever. But what is it?
Storytelling
Storytelling marketing: how to use it to crush your competition
Storytelling
How to write a brand story (that journalists love)
Content Creation
Social media PR: Examples, tactics, tips & more
Social Media
What is crisis comms? Your Guide to PR Crisis Communication & Management (2024)
Crisis Communication
7 PR Crisis Management & Communication Examples: The best… and the absolute worst
Crisis Communication
10 corporate social responsibility examples of CSR initiatives
CSR
How to write a press release (that'll get picked up by the media)
Press Release Guide
How to build a better PR media list: The best tools in 2024 (& template)
Email Marketing
Free Word press release template and how to use it (with industry examples)
Press Release Guide
How to Send a Press Release Email Pitch [2024 Update]
Press Release Guide
5 great press release quotes and how to write them
Press Release Guide
How to use ChatGPT to draft your next press release
Press Release Guide
The best time & day to successfully send a press release in 2024 is…
Best Practices
How to collaboratively write a press release without killing someone
Press Release Guide
How to write a press release for your new product: Examples & template
Press Release Guide
Press release distribution: The what, where & who of press releases
Email Marketing
How to write a press release for an event: Examples and template
Press Release Guide
What is a press release, and do they even matter in 2024?
Press Release Guide
How to write a company launch press release (and the biggest mistakes to avoid)
Press Release Guide
The perfect press release length: how long should a press release be? We asked the experts
Press Release Guide
How to write press release headlines (examples & tips)
Press Release Guide
How to write a fashion press release that sparks a movement (Case Study)
Press Release Guide
How to format a press release: Examples, tips & best practices
Content Creation
How to write a killer social media press release (+ examples)
Content Creation
Adding images & video to your press release: Does it help? (Case Study)
Content Creation
Press release subject lines: How to, examples, tips & more
Email Marketing
5 Bad Press Release Mistakes (and how to avoid them)
Content Creation
Posting press releases on your website is bad: Do this instead
SEO
How to write a press release boilerplate (plus examples and FAQs)
Basics
Press Kit & Media Kit Guide (What To Include + 10 Examples)
Basics
The magical formula for calculating PR value ✨
Measurement
The top PR metrics to measure in your 2024 KPIs
Measurement
The best PR analytics tools to measure your PR efforts in 2024
Measurement
PR Measurement: Which KPIs to track in 2024 (and how!)
Measurement
Media monitoring: 6+ tools, benefits & more
PR Software
PR Reports: The essential elements of a quality PR report
Basics
How to do PR outreach: Examples, tools, tips & more
Media Pitch
How to write a media pitch: + 5 successful feature story pitch examples
Email Marketing
Why journalists love online newsrooms & how to create yours
Media Pitch
A 'Pitching the Press with Email Guide' from a Sales Turned PR Guy
Media Pitch
If you read one article about media relations read this one
Media Pitch
How to write a press release for your new book launch
Media Pitch
The 8 best Connectively (HARO) alternatives for connecting with journalists & sources
Media Pitch
Establishing newsworthiness: the #1 hack to creating unique media pitches
Media Pitch
What PR can learn from Content Marketing
Basics
8 Key Public Relations Skills Needed in 2024
Basics
Earned media strategy: How to, tactics, tips & more
Basics
The 20+ best PR & comms thought leaders to follow in 2024
Basics
How to Improve Media Relations with Prezly's PR CRM
Best Practices
7+ PR Tactics With Examples
Best Practices
4 reasons you shouldn't buy a media database (and what to do instead)
Best Practices
7 principles of good PR
Strategy
What PR agencies should expect in the next 5 years
Strategy
Guide: How to use Connectively (HARO) & #JournoRequest to find hidden media opportunities
Strategy
How to create a PR strategy in 2025: Examples, tips, templates & more
Expert Interviews
How to do PR for your beauty brand in 2024 (with examples)
Strategy
Startup PR: Strategy, Software, and the Art of Not Crying in Interviews
Strategy
What is strategic communication & how to make your own comms strategy
Strategy
Advertorial vs editorial for PR: Which is better? A comprehensive guide
Strategy
The 7 biggest PR challenges for 2024 and beyond
Strategy
How to do reactive PR in 2024
Strategy
Digital PR linkbuilding: Are reactive or unicorn campaigns better?
Link Building
Reddit for public relations 101: How to get the most out of the platform
Social Media
Business Wire Pricing 2024: Costs & Plans Broken Down
PR Software
PR Software
13 Best Press Release Distribution Sites & Services
PR Software
The 7 Best Prowly Competitors & Alternatives (in 2024)
PR Software
Business Wire vs PR Newswire: Which One Is Better? [2024]
PR Software
Meltwater Review 2024: Pros, Cons, & Pricing [Analysis]
PR Software
Muck Rack Pricing Guide 2024: Costs & Plans Broken Down
PR Software
Cision Pricing Guide 2024: Costs & Plans Broken Down
PR Software
Cision vs Meltwater vs Prezly: Which One Is Better? [2024]
PR Software
The 7 Best Meltwater Competitors & Alternatives (in 2024)
PR Software
PR Newswire Pricing Guide 2024: Costs & Plans Broken Down
PR Software
Muck Rack vs Cision vs Prezly: 2024 User Reviews, Features, Pricing & More
PR Software
Meltwater Pricing Guide 2024: Costs & Plans Broken Down
PR Software
The 7 Best Cision Competitors & Alternatives (in 2024)
PR Software
Prowly Pricing Guide 2024: Costs & Plans Broken Down
PR Software
4 reasons to choose Prezly vs a wire service
PR Software
CRM for PR: 20+ PR tools to help manage your media relations
PR Software
The future of public relations: 10+ best AI tools
PR Software
How to collaboratively write a press release without killing someone
Press Release Guide
How AI will change PR (and what that means for you)
PR Software
The top 30+ digital tools for PR agencies
PR Software
27 Best Digital PR Tools For Press Release Teams (incl. Monitoring and Tracking) for 2024
Workflow
6 surefire ways to optimize Excel stakeholder management
Workflow
What is Corporate Social Responsibility?
CSR
Influencer marketing campaign examples
Influencer Marketing
How to reach influencers as a brand or small business to promote your product
Influencer Marketing
How to take advantage of influencer marketing in PR
Influencer Marketing
The key to building relationships with journalists
Influencer Marketing

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