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Start guide

Welcome to Prezly

Prezly is a PR software platform designed to help communication teams manage contacts, publish press releases, host newsrooms, send campaigns, and measure results — all in one place.

Whether you’re a solo PR professional or part of a large agency, Prezly gives you the tools to streamline outreach and build better relationships with your audience.

To get started quickly, we’ll cover the key concepts, show you how to set up your account, and point you to resources if you need extra help.

Key Concepts

Contacts

Your contacts are journalists, influencers, and stakeholders you communicate with. Prezly acts as your PR CRM, keeping all their details, preferences, and consent status in one place.

  • Add contacts manually or import them in bulk.
  • Use tags, views, and filters to organize.
  • Track engagement with campaigns, pitches, and stories.

Stories

Stories are your press releases and news updates.

  • Write and publish stories with multimedia content.
  • Share them in branded Sites (newsrooms) or send via campaigns.
  • Add translations to reach international audiences.

Sites

Sites are your online newsrooms, hosted by Prezly.

  • Branded with your logo, colors, and design.
  • Organize stories into collections and categories.
  • Include media galleries, press kits, and company info.

Campaigns

Campaigns are mass emails you send to groups of your contacts.

  • Personalize subject lines and content.
  • Measure results with detailed reports.
  • Improve deliverability with proper IT setup (SPF/DKIM).

Pitches

Pitches are 1:1 personalized emails.

  • Great for building personal relationships.
  • Track opens and clicks.
  • Use templates to save time.

Coverage

Coverage lets you track and report on media mentions.

  • Log online and offline articles.
  • Connect coverage to contacts and stories.
  • Build reports to show your team’s impact.

Roles and Permissions

Prezly supports multiple users with different access levels:

  • Admins manage billing, IT settings, and user roles.
  • Editors can create and publish content.
  • Contributors may have limited access depending on your setup, this might be only access to a specific site, or just a part of the tool.

This allows agencies and teams to collaborate securely while keeping control over sensitive data.

Quick Set-up Checklist

Here are the three most important steps to get started with Prezly:

  1. Set up your Site (Newsroom)
    • Go to Sites and create your newsroom.
    • Add branding, logo, and company details.
    • Choose your theme and set default language.
  2. Import your Contacts
    • Prepare a CSV of your media list.
    • Import contacts via the Contacts section.
    • Use tags and segments for organization.
  3. Set up IT Settings
    • Verify your custom domain for your Site.
    • Configure SPF, DKIM, and DMARC to improve email deliverability.

Once these steps are complete, you can start writing stories, publishing to your newsroom, and sending campaigns.

Where to Get Help

If you get stuck, Prezly offers multiple support options:

  • Help Center — Explore in-depth guides like this one.
  • Chat with Support — Use the in-app chat to contact our team directly.
  • Email — Send questions to support@prezly.com.
  • Customer Success Manager (for enterprise plans) — Get hands-on assistance for onboarding and strategy.