PR Academy

Before you can write a masterful press release, you need to have a clear picture of the audience that the person you're pitching serves. These articles will give you a grounding in how you should think about your press release and the story you want to tell.

Where 20th-century press releases could get away with being all text, a modern PR has to include information in the format best-suited to your audience – that may be a video, tweet or TikTok. This meaty section guides you through every part of the process, from developing your headline to the major PR mistakes to avoid.

Every PR is different – and that's before we even look at industry dynamics. Use the resources below to get familiar with the practices that best relate to your announcement.

The best way to learn is through experience; the second-best way to learn is from the experience of others. Take note of press release examples for events, gaming press releases, and technology PR in particular; otherwise, have a click below.

Ok, now you have your press release. How do you get it out there? The answer to that question depends on the type of news you're sharing, your audience, and the goal of your campaign.