Cookies on Prezly sites


There are numerous ways past and current Cookie Laws can be interpreted, some customers' legal teams want this to be as strict as possible while others take a more pragmatic approach. To be able to support all of you and allow you to follow your own internal compliance rules, we have different cookie settings.


Found at "Sites > your_site > Privacy"

  • Strict: ​
    No cookies get set by default, after the cookie bar handling, we will proceed with setting the cookies according to the user preferences.
  • Normal: ​
    Essential cookies get set by default, and if we get permission to load "First-party Analytics" we will also those cookies accordingly.
  • Lenient (only allowed for internal sites): ​
    Only for intranets, sets cookies and doesn't show the cookie bar, but this is not compliant according to GDPR, so only set this if you know what you're doing.

Cookie settings choice can impact user experience
E.g. If no third-party cookies are set, we will not load embeds like YouTube directly within your story (as they set cookies) instead we will redirect people to the YouTube site itself.


Both in Strict and Normal mode, Prezly will load a cookie bar, giving visitors the ability to set their cookie preferences. If your site uses the OneTrust integration, we will load the OneTrust cookie bar instead.


Premium and Enterprise plans only

You can use:

  • The default Cookie Policy (which is linked from within the Site settings)
  • Your own link
  • Your own custom text

This is the Policy that will be linked from within your Cookie bar. It is your responsibility to make sure the Cookie Policy is compliant to the cookies that are being set, as you might load additional cookies through other integrations that you've decided to load, like for example Google Analytics or through Google Tag Manager.

If you're using OneTrust to handle your cookie settings (across your main site and newsroom for example), Prezly will follow its settings and load the cookies people allowed there.
Make sure to enable the "SPA setting" to ensure best experience when loading the cookie bar.
It's best to set your Cookie setting to "Strict" that ensures full compliancy across every situation.


Premium and Enterprise plans only

You can customize your cookie bar statement here:

The cookie bar will reflect this customization


The different types of cookies we store and why

In this article you can find a description of the different types of cookies we store and why.

We have three types of cookies:

  • Analytical cookies that store anonymous information about your browser (unique identifier) and where you come from. These cookies are used to identify recurring visitors and provide reports on traffic sources.
  • Personal cookies that contain a unique user id for your session. The user id is set by injecting a unique identifier in every Prezly email campaign and passed on when you click a link. These cookies are used only when we have consent to share personal data and are only shared with the integrations you have enabled on your site
  • Third-party cookies are cookies set by third parties, such as hCaptcha (verify site submission) or for other integrations you have enabled on your site.

List of cookies

Here is a list of cookies together with their expiry date:

  • consent: Store boolean (yes/no) to indicate if a visitor has given consent to use personal cookies. Stored for 365 days/1year.
  • ajs_anonymous_id: Analytical cookie to store a unique device id (to detect recurring visits).
    • Used by Prezly only ​
    • Shared with segment.com (and the enabled integrations) if you have segment.com enabled in your account
  • _utma, _utmb, _utmc, _utmt, _utmz: Google Analytics cookies if that is enabled on your site.
    • most of these cookies expire the same day
    • _utmz is kept for 6 months
  • ajs_user_id, ajs_group_id: Analytical cookie to identify visitor. Stored for 24 hours max.
    • Used by Prezly only ​
    • Shared with segment.com (and the enabled integrations) if you have segment.com enabled in your account

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