Build a press release using this template (or create your own) 📰

This template takes you through the basics of a solid press release. Follow along and plug in your content as you go, or use this as a guide to create your own template for press releases, newsletters and more.
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​If you plan to use this document, be sure to replace the Title and Subtitle with your own press release headline!

Wednesday, August 2, 2023

^{💡Tip: Always add a dateline at the beginning of your press releases. You can do that by pressing the % key.}

Let your contacts know what they'll learn from this story:

• Add a quick, skim-able intro
• Keep it short and to-the-point
• Bulleted points are great for a quick summary 😉

Here's where the body of your press release comes in! Use this space to talk about your latest launch or announcement, official news, or unveil your latest product.

Format your text in paragraphs and headers, and make sure to squeeze in all the important bits of information you want journalists and the press to cover about your company or brand.

Give your readers a reason to want to know more! What does the new product do? How much does it cost? What happened at the last launch? Who’s going to attend your event?

Add a quote from a VIP that can vouch for your brand or someone who is authorized to make official statements that journalists and reporters can add to their articles. We have a handy, built-in quote feature for that ​
​_{- Tips from the team, Prezly 2022}

Then, share exclusive images, videos, or files with your press contacts using the story editor embeds. Below is an example of a gallery, but you can insert placeholders into your stories to stage or visualize where you want your multimedia assets to go before uploading them.

All images and attachments are downloadable! This is great for getting media coverage, as journalists appreciate easy access to high-quality images.

Last but not least, no press release is complete without contact details journalists can refer to if they need more info, like this one:

While most PR folks add contact cards at the end of a press release, they can be inserted anywhere within a story, as you wish.

… and you're done! Now your fancy press release is ready to go 🎉

For some inspiration and ideas on how to build a winning press release, take a look at our 155 best press release examples.

150+ of the Best Press Release Examples from Real Brands

Be inspired by more than 150 of the best press releases from the world's top brands, published with Prezly.