What happens if someone unsubscribed from your emails?
To comply with anti-spam laws and as a best practice, email campaigns sent through Prezly will have a small unsubscribe link at the bottom of the email.
If a recipient chooses to unsubscribe by clicking on the link at the bottom of an email campaign, they will be unsubscribed from the site they received the email from. In case you have multiple sites, your contacts will be unsubscribed only from the site that the email campaign is linked to. This means that they will continue to receive emails from your other sites if they haven't opted to unsubscribe from them.
If a contact unsubscribes from your email campaign only from one of their email addresses, the unsubscribe will only be effective for that single email address.
For example, I have a contact named Klarissa and she has 3 email addresses linked to her contact profile in Prezly:
klarissa@mail.com
klarissa.d@mail.com
klarissa_d@mail.com
Klarissa received an email to klarissa@mail.com and opted to unsubscribe from any future email campaigns. This means that only one of her email addresses is unsubscribed, and the other two email addresses are not unsubscribed yet.
Unsubscribed contacts can still be added to new emails featuring a story linked to the site from which they unsubscribed, but Prezly's sending system will prevent them from receiving the email. In the case a contact unsubscribed by mistake and has asked to be resubscribed, please see how to resubscribe a contact here.
