How to set up media monitoring in Prezly

You can now set up media monitoring directly inside your Prezly account. This will automatically log news mentions that match your chosen keywords as coverage inside Prezly, and automatically relate each mention to its author, outlet, and related site.

Prezly's media monitoring is powered by Opoint. You won’t need an Opoint account to track coverage – it's already included with your Prezly account.

Opoint is a media monitoring tool that tracks around 235,000 sources across 220 countries and in 150 languages, indexing approximately 3.5 million articles every day. It focuses exclusively on online news articles, so it doesn’t cover social media, forums, blogs, or offline sources like TV, print, and radio.

Here's how you can start tracking coverage with Prezly:

To add an Prezly monitoring integration, go to your coverage integrations page by clicking the Coverage integrations button on the top-right of your coverage page.

Find the Prezly Monitoring card (first on the list) and click Add integration. A settings panel will open, where you can name your integration to help remember its purpose.

In the settings panel, go to the Integration builder section to add your tracking terms, like keywords or languages.

Here’s what you can track:

• Keyword: For specific keywords related to your brand or topic
• Source: Choose specific sources like an outlet or blog
• Location/Country: Focus coverage on specific regions (for very targeted tracking only)
• Language: Narrow down results by language for accuracy

To add a term, type it in the input field, then select it from the dropdown list. Press Enter to select the first item. You can add multiple terms, but keep in mind that more terms may reduce the quantity of results while increasing precision.

Prezly lets you preview results before creating the integration. This preview helps you assess if your settings are producing relevant clippings and shows how many items were found. These will be added to your coverage page once the integration is created.

Prezly can automatically match contacts found in clippings with your existing contacts (optional):

• Outlet:
  • Match/Create New (Default): Links outlets from clippings to existing organizations, or creates new ones if needed
  • Skip: Disables matching; no contacts will be added or updated
• Author:
  • Match/Create New: Links authors from clippings to existing contacts, or creates new contacts if no match is found
  • Skip (Default): Disables matching; contacts won't be updated or created

To start the integration, click Add integration at the bottom of the panel. This begins a 14-day free trial, during which your first clippings will appear on your coverage page. Clippings may take a few moments to populate, so please be patient.

Your integration includes a free 14-day trial. After this period, to keep it active and fetching clippings, click the integration name in the grid (Coverage integrations → Opoint), and select Activate integration. A panel will open where you can choose the number of active integrations for your account.

All the extra activations you purchase will be added as a slot to your account, meaning you won't need to go through this purchase flow again if you want to activate other integrations.

If you have any questions about the new user/site purchase flow or want to share feedback, feel free to reach out through any of our support channels.