Better analytics and more speed 🚀

Driven by customer requests, we recently worked on a few areas in Prezly that will make your experience with our tool even better.

Prezly offers an integration with Google Analytics in order for you to get better insight on your audience and traffic, and measure the success of your comms. We've offered the option of adding Universal Analytics to newsrooms for quite some time, but now we have expanded the integration so that you can get the next generation Google Analytics 4, too (check our Google Analytics setup tips and read more about GA4 from Google Support).

You can use your "UA-" ID ​ or "G-" ID for tracking of your newsroom:

Prezly's performance is something that we are constantly work to improve, as we want to guarantee reliable and fast delivery service of your content, regardless of how many emails you're sending – whether it is one pitch or an email campaign with over 500k recipients.

Recently, we made upgrades to our app core functions, so that our customers who are sending campaigns to over 500k contacts don't experience a big delay while working on a campaign and can rest assured that large number of contacts will receive their email with no issues.

And just a small reminder that we're working on new Prezly themes. All you need to do is go to your Newsroom settings to see which theme – labelled "Active" – is currently being used.

Spoiler alert: there will be more themes to choose from soon!