The 14 Best PR Agencies To Hire in 2025 [Curated List]

Not all PR agencies are the same. Some specialize in crisis management, others in building thought leadership, and a few have media connections that can land you coverage fast. So how do you find the right one?

This guide breaks down what PR agencies do, how to choose the best fit for your brand, and the top firms to consider in 2025. Plus, we’ll show you how Prezly keeps you in control – making sure your PR agency works for you, not the other way around.

A public relations agency helps brands get noticed, stay relevant, and manage their reputation. 

Here’s what that looks like in action:

• Media relations – Getting your brand featured in top-tier media outlets like The New York Times or TechCrunch
• Crisis management – Handling PR disasters before they spiral out of control (think social media backlash, negative press, or product recalls)
• Brand positioning – Crafting the right story so people see your brand the way you want them to
• Digital PR & influencer outreach – Expanding your brand’s reach through social media, blogs, and digital-first publications
• Data-driven campaigns – Using analytics and AI to fine-tune PR strategies and measure success

PR is more than just press releases. The right agency will shape your brand’s narrative, create buzz, and protect your reputation – all at once.

Finding a PR agency is easy. Finding the right PR agency? Not so much. 

Here’s what to look for – and what to avoid:

• 🚩 They promise guaranteed media coverage – No legit PR agency can guarantee press. That’s a red flag
• 🚩 They don’t have case studies – If they claim they’re great but can’t prove it, run
• ✅ They specialize in your industry – The best PR agencies have inside knowledge of your space
• ✅ They have strong journalist connections – PR is all about relationships. Ask about their media network
• ✅ They align with your budget – PR fees vary widely, so be upfront about costs and contract terms

Not all PR agencies are built the same. Some brands need a one-stop shop – a team that can handle media relations, digital PR, and crisis management all under one roof.

We’ve rounded up some of the best full-service PR agencies:

1. Edelman (Global)

Edelman is one of the most recognized names in the PR world, with a global presence and decades of experience shaping public perception for major brands.

Specializing in corporate communications, crisis management, and digital PR, Edelman works with industry giants like Microsoft, Unilever, and Starbucks to develop strategic campaigns that build trust and credibility.

Whether managing a brand’s reputation in a crisis or leading digital-first PR campaigns, Edelman’s influence is undeniable – making it the gold standard for PR excellence.

2. Weber Shandwick (Global)

Example: Weber Shandwick's minimalist Prezly newsroom

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Weber Shandwick is a leader in media relations, content marketing, and social impact campaigns, making it a top choice for brands looking to blend traditional PR with digital engagement.

The agency has worked with industry giants like General Motors, McDonald's, and Mastercard, helping them craft compelling narratives that resonate across platforms.

Weber Shandwick’s strength lies in its integrated approach, combining data-driven insights with storytelling to ensure brands stay relevant in an evolving media landscape.

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3. FleishmanHillard (Global)

FleishmanHillard specializes in reputation management, crisis response, and public affairs, making it a go-to agency when the stakes are high.

They’ve helped corporate heavyweights like AT&T, P&G, and SAP navigate complex PR challenges, from high-profile crisis communications to long-term brand reputation strategies.

Whether it’s handling a corporate scandal or managing sensitive public relations issues, FleishmanHillard is trusted by some of the biggest brands in the world to turn crises into opportunities for strategic storytelling.

Some brands don’t need a massive PR firm with a global reach – they need an agency that truly gets them. Boutique PR firms often provide more personalized service, deep industry knowledge, and a hands-on approach that bigger agencies sometimes lack.

These agencies offer a more tailored and intimate experience:

4. Konnect Agency (USA)

Konnect Agency specializes in lifestyle brands, influencer marketing, and digital PR, making it a go-to choice for brands looking to make an impact on social media. 

They have worked with KIND Snacks, SoulCycle, and Beyond Meat, blending traditional media outreach with influencer-driven campaigns to generate buzz. 

If your brand thrives on platforms like Instagram and TikTok, Konnect understands the digital-first approach needed to connect with modern audiences.

5. Baden Bower (Australia)

Baden Bower is known for offering guaranteed media placements, a rare promise in the PR industry. 

They focus on reputation building and helping emerging startups and established brands secure press coverage efficiently. 

With an emphasis on securing high-authority media exposure, Baden Bower takes a results-driven approach, making them a strong contender for brands looking for predictable PR outcomes.

6. 5WPR (USA)

5WPR is an aggressive, results-focused PR agency specializing in consumer brands, health & wellness, and tech startups. 

Their work with clients like SAP, Sparkling Ice, and SodaStream showcases their ability to create campaigns that cut through the noise. 

Known for bold, fast-moving strategies, 5WPR excels in securing top-tier media placements and shaping brand narratives that demand attention.

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Choosing a PR agency that specializes in your industry can be a game-changer. These firms know the media landscape, understand the key players, and speak the language of your target audience:

7. The Bulleit Group

The Bulleit Group specializes in emerging technology brands, helping AI startups, SaaS companies, and deep-tech innovators break into mainstream media. 

Their team is known for translating complex tech jargon into compelling stories that resonate with journalists and investors alike. 

With a track record of securing coverage in top-tier publications like Wired and TechCrunch, The Bulleit Group is an ideal choice for disruptive companies looking to make an impact.

8. Highwire PR

Highwire PR is a Silicon Valley powerhouse, working with venture-backed startups and established tech brands to elevate their industry presence. 

With expertise in cybersecurity, fintech, and AI, they have built strong relationships with influential journalists covering tech. Highwire is known for creative storytelling and data-driven media campaigns that help brands stand out in a crowded market. 

If your company is scaling and needs to capture investor and customer attention, this agency delivers.

9. ReviveHealth

ReviveHealth specializes in healthcare public relations, hospitals, and biotech PR, making it one of the leading agencies in the healthcare space. 

With experience managing communications for major healthcare providers, they are experts in navigating industry regulations, patient engagement, and medical media relations. 

Their strategic approach helps clients build trust with the public, ensuring messaging remains clear, credible, and compliant with healthcare standards.

10. Spectrum Science

Spectrum Science is a communications firm focused entirely on life sciences and pharmaceutical PR. 

They work with biotech firms, medical research organizations, and pharmaceutical brands to position them as industry leaders. 

From scientific storytelling to clinical trial awareness campaigns, Spectrum Science uses data-driven insights to craft compelling narratives that resonate with patients, providers, and investors alike.

11. Purple PR

Purple PR is a luxury and lifestyle PR agency known for its work with high-end fashion, beauty, and hospitality brands. 

Representing Valentino, Net-a-Porter, and other industry giants, they specialize in business storytelling, influencer relations, and exclusive event management. 

Their ability to position brands within elite circles ensures maximum visibility among high-net-worth audiences and tastemakers.

12. KCD

KCD is a powerhouse in high-fashion PR, handling press and event production for some of the biggest names in luxury. 

With a history of working on New York, Paris, and Milan Fashion Weeks, they bring decades of expertise in runway shows, brand partnerships, and media relations. 

Their strategic approach helps fashion houses maintain their prestige while adapting to modern media landscapes.

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13. Sard Verbinnen & Co.

When reputations are on the line, brands turn to Sard Verbinnen & Co. for high-stakes crisis communication and reputation management. 

Specializing in financial, corporate, and legal crisis response, they have helped Fortune 500 companies and high-profile individuals navigate litigation, mergers, regulatory investigations, and public controversies. 

Their discretion and strategic messaging make them a trusted partner for companies needing to protect their image in challenging situations.

14. Edelman’s Crisis & Risk practice

Edelman’s Crisis & Risk practice is a go-to resource for brands facing PR disasters. 

Whether handling product recalls, data breaches, or executive misconduct, their team develops swift, transparent, and reputation-saving strategies. 

They provide real-time monitoring, crisis simulations, and strategic messaging, helping companies turn setbacks into opportunities for trust-building and long-term resilience.

Finding the right PR agency is just the first step. The real challenge? Ensuring their work aligns with your goals and delivers measurable results.

Before you commit, take the time to:

• Make a shortlist of agencies that fit your industry and objectives
• Schedule consultations to understand their approach and media connections
• Compare pricing and case studies to ensure they have a proven track record

But hiring an agency doesn’t mean handing over complete control. You still need visibility into your PR strategy – every pitch, press release, and media placement.

That’s where Prezly comes in.

Use Prezly to collaborate with your PR agency on contacts, pitching, and reporting.

Many brands unknowingly lose control of their media lists, coverage tracking, and outreach history when working with an agency. 

Prezly ensures you stay in the loop by keeping everything in one centralized place – so you always know what’s happening.

With Prezly, you can:

• Own your media contacts – Keep access to your journalist relationships, even if you switch agencies
• See every pitch and press release in real time – No more guessing what’s being sent out on your behalf
• Track media coverage instantly – Prezly automatically logs coverage so you don’t have to chase updates

Book a demo or try Prezly free for 14 days – no credit card required.