Curated List: Top 20 B2B PR Agencies & Firms [2025 Update]

If you’re looking for a B2B PR agency, you’re likely searching for experts who can manage your media relations, help you reach the right audience, and generally elevate your brand reputation. The right agency will act as an extension of your team, helping craft compelling narratives, build trust with stakeholders, and ultimately drive business growth.

But with so many options, how do you choose the best agency for your brand?

Below, we’ve listed 20 of the top B2B PR agencies globally, giving you a snapshot of their expertise.

An effective B2B PR agency can transform a brand’s image, shape industry conversations, and create meaningful engagement. From crisis management to digital storytelling, these agencies excel at making brands shine in competitive markets.

Edelman is one of the largest and most influential PR firms in the world. They specialize in corporate reputation, digital strategy, and crisis communications. Known for their thought leadership, they have worked with some of the biggest brands to enhance trust and credibility.

• Location: Global (Headquartered in Chicago, USA)
• Specialties: Corporate reputation, digital PR, crisis communications, thought leadership

Notable campaign: 

Edelman partnered with Xbox for the 'Hidden Fan Codes' campaign, embedding secret Xbox Game Pass codes in unexpected locations to engage gamers globally. 

This interactive initiative not only sparked excitement but also reinforced Xbox’s commitment to community-driven experiences, significantly boosting brand engagement and credibility.

Weber Shandwick is a powerhouse in corporate communications and public affairs. With a strong focus on digital and integrated PR, they’ve successfully shaped the reputations of brands like IBM through strategic thought leadership initiatives.

• Location: Global (Headquartered in New York, USA)
• Specialties: Corporate communications, public affairs, digital strategy

Notable campaign

Weber Shandwick collaborated with TRESemmé and the USA Artistic Swimming team to create ‘FLUID’ – an Olympic-first synchronized swimming routine performed with unrestrained hair. 

Choreographed by renowned artist Parris Goebel, the campaign challenged traditional beauty standards and reinforced TRESemmé’s commitment to self-expression and fluid style.

The campaign combined powerful storytelling with strategic media outreach, significantly enhancing brand engagement and positioning TRESemmé as a champion of self-expression.

See more of Weber Shandwick's announcements on their Prezly newsroom, or create your own with a free 14-day trial.

Example: Weber Shandwick's minimalist Prezly newsroom

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With a deep expertise in reputation management and crisis communication, FleishmanHillard partners with global brands to navigate today’s complex media landscape. Their tailored approach ensures companies build and protect their credibility in competitive markets.

• Location: Global (Headquartered in St. Louis, USA)
• Specialties: Reputation management, crisis communications, media relations

Notable campaign

FleishmanHillard partnered with the Norwegian Seafood Council to strengthen Norway’s reputation as a top salmon and seafood supplier in Thailand. 

The campaign, ‘The Story from the North,’ featured Thai-Norwegian actress Urassaya (Yaya) Sperbund exploring her Norwegian roots, highlighting the country’s aquaculture traditions and commitment to sustainability. 

The campaign reached millions through traditional media, social platforms, and out-of-home advertising, successfully shifting perceptions and reinforcing Norway’s position as a seafood leader.

Ketchum is known for its expertise in corporate social responsibility and brand trust campaigns. Their forward-thinking approach helps B2B companies craft compelling media narratives that resonate with stakeholders.

• Location: Global (Headquartered in New York, USA)
• Specialties: Public Relations and Communications

Take a look at how Ketchum Brussels reaches an international audience with its multilingual Prezly newsroom.

Example: Ketchum's multilingual Prezly newsroom

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BCW is a global leader in public affairs and corporate branding. Their work spans multiple industries, from finance to technology, helping B2B brands build their presence in competitive markets.

• Location: Global (Headquartered in New York, USA)
• Specialties: Public affairs, corporate PR, branding strategy

With a strong presence in corporate PR and crisis management, Hill+Knowlton Strategies supports multinational corporations in maintaining their reputations globally. Their strategic approach ensures brands stay resilient in changing market conditions.

• Location: Global (Headquartered in New York, USA)
• Specialties: Corporate PR, stakeholder engagement, crisis management

Ogilvy PR blends creativity with corporate strategy to drive compelling brand narratives. They work across industries to help businesses establish strong reputations through storytelling and data-driven PR.

• Location: Global (Headquartered in New York, USA)
• Specialties: Brand positioning, creative storytelling, corporate PR

Ogilvy set up their Social Lab newsroom using Prezly's easily customizable online newsroom software:

Example: Ogilvy's colorful Prezly newsroom

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MSLGROUP is a global communications agency specializing in data-driven storytelling, strategic stakeholder engagement, and influencer marketing. 

With a strong presence in Europe and North America, they help B2B brands enhance credibility and manage reputational risks.

• Location: Global (Headquartered in Paris, France)
• Specialties: Corporate communications, public affairs, digital PR, influencer marketing

Porter Novelli is a strategic communications firm that helps businesses accelerate growth through innovative and values-driven messaging. 

With a focus on reputation management and corporate branding, they empower clients to navigate complex industries with confidence.

• Location: Global (Headquartered in New York, USA)
• Specialties: Reputation management, public affairs, corporate branding, strategic communications

Golin is a globally recognized PR agency that drives meaningful change through bold storytelling and collaboration. 

Consistently awarded for its excellence, Golin helps brands earn attention and build impactful connections across industries.

• Location: Global (Headquartered in Chicago, USA)
• Specialties: Integrated PR, digital media, corporate storytelling

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Finn Partners is one of the fastest-growing independent global agencies, known for its values-driven culture and commitment to integrity, collaboration, and innovation. 

More than just a PR firm, Finn Partners serves as a strategic communications advocate, helping brands protect reputations, influence public policy, and drive impactful conversations. 

• Location: Global (Headquartered in New York, USA)
• Specialties: Corporate PR, healthcare communications, B2B marketing, public affairs, reputation management

Ruder Finn is one of the largest independent global communications agencies, redefining PR for 75 years by helping industry-leading brands navigate an evolving marketplace. 

With expertise across healthcare, technology, commerce, and leadership, the agency blends AI-powered analytics, creative storytelling, and digital engagement to drive meaningful impact.

• Location: Global (Headquartered in New York, USA)
• Specialties: B2B communications, digital PR, public affairs, AI-driven insights

APCO Worldwide is an independent, majority women-owned strategic advisory and communications firm with a 40-year legacy of bringing people, ideas, and solutions together. 

Known for its expertise in corporate strategy, crisis management, and government relations, APCO helps businesses navigate high-stakes challenges with confidence.

• Location: Global (Headquartered in Washington, DC, USA)
• Specialties: Corporate strategy, crisis management, government relations, strategic advisory

Brunswick Group is a global advisory firm specializing in business-critical issues, helping companies build trust with key stakeholders. 

With deep expertise in financial communications, investor relations, and corporate positioning, Brunswick provides strategic guidance to businesses navigating complex global markets.

• Location: Global (Headquartered in London, UK)
• Specialties: Financial PR, investor relations, corporate positioning, strategic advisory

FTI Consulting is a market-leading global advisory firm with 40 years of expertise in helping businesses navigate high-stakes challenges. 

With specialized teams across strategic communications, financial PR, and crisis management, FTI Consulting provides trusted counsel to clients facing complex risks and opportunities.

• Location: Global (Headquartered in Washington, DC, USA)
• Specialties: Strategic communications, financial PR, crisis management, risk management

Prezly's all-in-one software is a perfect fit for brands and PR agencies working together.

Founded in 1998 by former Wall Street analysts and communications experts, ICR is one of the largest independent strategic communications and advisory firms. By pairing capital markets veterans with senior PR professionals, ICR helps businesses enhance corporate reputation, manage investor relations, and navigate complex financial transactions with confidence.

• Location: Global (Headquartered in Norwalk, CT)
• Specialties: Investor relations, corporate reputation, crisis management, financial communications

TEAM LEWIS is a global marketing and communications agency that merges PR expertise with digital storytelling to drive business results. 

With a foundation in journalism and a strategic approach to multi-platform brand storytelling, TEAM LEWIS helps B2B brands simplify complex narratives and create meaningful engagement across media and digital channels.

• Headquarters: Nine Elms, London, United Kingdom
• Specialties: Digital PR, corporate reputation, content marketing, social media, influencer marketing, digital transformation

Hotwire is a global technology communications, branding, and marketing consultancy that helps ambitious companies ignite curiosity and drive meaningful engagement. 

With expertise across PR, digital marketing, and brand strategy, Hotwire works across multiple industries to enhance reputation, build relationships, and fuel business growth.

• Headquarters: San Francisco, California
• Specialties: B2B tech PR, integrated marketing, brand positioning, media relations, digital marketing, ABM, financial services, telecoms, and professional services

Racepoint Global (RPG) is an independent integrated communications agency that helps tech-forward clients shape industry conversations and build meaningful engagement. 

With a focus on customer-centric narratives and multi-channel strategies, RPG drives competitive differentiation and real business impact.

• Headquarters: Boston, Massachusetts
• Specialties: Technology PR, corporate storytelling, thought leadership, social media, media relations, digital marketing, public affairs, crisis management, influencer marketing, and integrated communications

Zen Media is a marketing and communications consultancy dedicated to helping B2B brands cut through the noise with creative, conversion-driven strategies. 

As the only PR firm honored by both the White House and the United Nations, Zen Media specializes in crafting campaigns that amplify brand relevance and drive measurable impact.

• Headquarters: Miami, Florida
• Specialties: B2B marketing, public relations, content marketing, social media marketing, paid media, email marketing, SEO, brand development, and thought leadership

So, you’ve partnered with a PR agency that works for you, but what’s next?

Finding the right B2B PR agency is a great first step, but ensuring smooth collaboration with your agency is just as important. That’s where Prezly makes a real difference.

Prezly empowers brands to take control of their PR strategy while working alongside an agency, ensuring efficiency, consistency, and measurable results.

Full transparency & control

Get real-time access to press releases, pitches, and analytics so you’re never out of the loop.

Seamless collaboration

Work efficiently with your PR agency using Prezly’s shared newsroom and centralized PR CRM.

Integrated analytics

Track media coverage, campaign performance, and email open rates effortlessly.

No third-party media databases 

Unlike some PR platforms, you retain full ownership of your contact lists, including easily accessible import and export options.

Start working with your PR agency for the most effective PR strategy you've ever seen, using Prezly. 

Try Prezly free for 2 weeks – no credit card required. 

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