13 Best Press Release Distribution Sites & Services

Have a beautifully crafted press release to distribute, but still not sure which service to send it out with? With seemingly endless options available, picking the right one to go with is a real challenge. 

Luckily for you, we’ve created a full list of the 13 best press release distribution sites and services out there. For each, we’ve included an overview on how they work as well as their general pricing info – and the Top 5 are outlined in the video below.

Ready to find your perfect match? Let’s get into it!

When choosing a press release distribution service, there are three core areas to focus on: reach, targeting, and budget. While budget is self-explanatory, reach and targeting require some balance – the wider the reach, the less targeted it is.

Usually, we suggest keeping your distribution as targeted as possible. Fewer people will see it, but those who do are more likely to care. Go for maximum reach only if you just want coverage on big-name sites for bragging rights, not real results.

All things considered, at Prezly, we usually recommend skipping distribution services altogether. Even with targeted platforms, you’re still blasting something out without a solid reputation or relationship with the journalists and audience in your space.

This isn’t a unique stance on wire services either. In fact, it’s becoming the common take among PR pros.

But, if you’re still set on trying one out, we get it. Read on to see our list of the top 13 press release distribution services around!

G2 Rating: 4.3/5

Starting Price: $90/month (with a 14-day free trial) 

While we don’t offer an automated press release distribution service at Prezly, over 500 PR teams are actively using our platform to send out their news, pitch journalists, and earn real coverage and ROI from their PR. Crazy, right?

This is all done by using our:

• PR CRM to manage and build journalist relationships
• Online newsroom and press release creation tools to write and publish multimedia press releases
• Email outreach tool to send those press releases to journalists
• Coverage and analytics tools to log and track results

Interested in trying it yourself? Start with our 14-day free trial (no credit card required on sign-up) to give it a shot. If you like it, you can sign up for a monthly plan. If not, you can always try out one of the more traditional platforms below once your trial is up. 

Source: www.prnewswire.com/account/online-membership-form

G2 Rating: 3.9/5

Starting price: $350 to distribute one release

Potentially the most established service on this list, PR Newswire (owned by Cision) is known for having one of the widest reaching networks for distributing press releases through. 

While this means using PR Newswire can get your release plenty of reach, there’re also some downsides that come with it. Namely, your press releases won’t be super targeted, and PR Newswire itself is a very expensive service to use.

Ultimately, we only suggest going with PR Newswire if you’re at a large company with a high budget that wants to maximize reach among more general audiences. 

Note: PR Newswire’s pricing varies widely with plenty of variables impacting how much the final cost to distribute your press release will be. To keep things simple, we’ve only included pricing details for national distribution in the US. For more details, check out our complete breakdown on PR Newswire’s pricing. 

Source: www.businesswire.com/portal/site/home

G2 Rating: 4.3/5

Starting Price: $760 per release

Another more traditional wire service, Business Wire differs from PR Newswire in that it’s more targeted, and less wide reaching. This all adds up to say, when comparing it to PR Newswire, Business Wire is a much better fit if you want to target a more specific audience. This is equally true if that audience is located outside of the US. 

As the two biggest players in the press release distribution space, Business Wire and PR Newswire are often stacked up against each other. If you’re stuck choosing between these two, check out our full comparison of Business Wire vs PR Newswire.

Note: While less complicated than PR Newswire, Business Wire’s pricing is still fairly complex. While the table above helps quite a bit in understanding it, check out our full write-up on Business Wire’s pricing to understand how much it should cost you to send a release with them.

Source: www.globenewswire.com

G2 Rating: 4.3/5

Starting Price: Contact their sales team for pricing. 

Offered by Notified, Globe Newswire specializes in distributing corporate press releases and financial disclosures internationally. It’s useful for publicly traded companies, PR agencies, and corporate comms teams that want to reach media outlets, investors, and industry influencers.

What sets Globe Newswire apart is its network; it distributes content to thousands of newsrooms, financial portals, and specialized industry websites, along with syndication to major news aggregators like Yahoo Finance and MarketWatch. For companies looking to announce earnings, mergers, or product launches Globe Newswire is a solid pick.

Globe Newswire (just like PR Newswire and Business Wire) keeps their pricing fully hidden. And, after plenty of research, we couldn’t find any reliable information on their pricing to share here. So, to find out what it’ll cost you to distribute a release with Globe Newswire, you’ll need to contact their sales team.

Source: www.prweb.com

G2 Rating: 3.8/5

Starting Price: $110 per release

PRWeb is Cision’s lower-cost alternative to PR Newswire. It’s a press release service designed for smaller businesses, startups, or anyone who wants to get their news out there without spending too much.

PRWeb pushes your release to a variety of online news sites, search engines, and some industry platforms, plus it has tools for sharing on social media, which can help get your announcements noticed – whether it’s a new product, an event, or other notable news.

That said, PRWeb isn’t perfect for everyone. Its reach isn’t as wide as some of the bigger players, especially if you want exposure in high-profile financial outlets or international media. The lower price means you also get fewer targeting options and less detailed analytics, so it can be harder to know exactly how well your press release is doing.

Source: www.ereleases.com

G2 Rating: N/A

Starting Price: $399 per release

EReleases is a solid choice for small businesses, startups, and creators who want the reach of a larger wire service with a more personalized approach. They partner with PR Newswire, meaning you get their credibility – reaching major media outlets, journalists, and niche publications – with the added benefit of having a team that reviews your release for quality before it goes out. This makes it a good option if you want to maximize reach without spending too much.

However, eReleases also isn’t the cheapest, landing in the mid-range of pricing. Meaning, it might be a bit too expensive for very small businesses or solo entrepreneurs on a tight budget. Additionally, their process can be a bit slower compared to more automated services, so it’s not ideal if getting news out quickly is your top priority.

Source: www.newswire.com

G2 Rating: 4.4/5

Starting Price: $349 per release

Newswire.com is aimed for businesses that want a blend of affordability and reach. It offers a range of packages that include distribution to major news sites, financial networks, and industry-specific outlets, making it a flexible choice whether you’re doing PR for a small business or a larger company. They also have some useful features like media monitoring, analytics, and targeted lists to help you fine-tune your PR strategy and see how well your news is performing.

But, Newswire.com won’t offer the same depth of distribution or status as some of the top-tier services like PR Newswire or Globe Newswire. Especially if you’re trying to get covered by high-profile financial publications or global media.

Source: www.pr.com

G2 Rating: 3.9/5

Starting Price: Free

What makes PR.com unique is that it’s not for distributing press releases – you can also list your products, services, job openings, and even events from their platform. It’s like a PR and marketing hub rolled into one, which can be handy if you want for more than just distribution. Plus, they offer both free and paid press release options, so you can start small and scale up as needed.

The downside? PR.com’s reach isn’t as extensive as some of the bigger distribution services out there, especially if you’re aiming for major news outlets or a global audience. Their design and user interface can feel a bit outdated, too. But if you’re looking for a multifunctional platform to get your news out (and more), it’s worth checking out.

Source: www.send2press.com/services/price-list.shtml 

G2 Rating: 4.5/5

Starting Price: $119 per release

Send2Press has a more hands-on approach, with a team of PR experts who help review and refine your release before it goes out. This is nice if you don’t have much experience sending press releases and need a little extra guidance. 

They focus mainly on U.S. distribution, reaching local and national newspapers, trade journals, and even some TV and radio stations, making it a good fit if you’re specifically looking to connect with focused audiences in the U.S.

That said, if you’re aiming for global exposure or high-profile financial media, Send2Press won’t be the right choice for you. Also, while appreciated, their personal touch can slow the process down if you’re in a rush to get your news out fast.

Source: www.24-7pressrelease.com

G2 Rating: 3.8/5

Starting Price: $89 per release

24-7 Press Release is another great choice for small businesses, startups, and entrepreneurs who need an affordable option. It’s flexible, with multiple pricing tiers, so you can decide how far you want your release to go, and it’s super easy to use – perfect if you need a quick, no-fuss way to get the word out about a new product, event, or company update.

What makes 24-7 Press Release unique is its focus on strong SEO features and easy social media sharing. But, the analytics and targeting options are pretty basic, and global distribution isn’t really possible with them.

Source: www.issuewire.com

G2 Rating: 3.0/5

Starting Price: Free

Another budget option, what really sets IssueWire apart is that they offer a completely free option for distributing your press release. So, you can use it to reach audiences without spending anything. Plus, IssueWire makes it easy to add images, videos, and other multimedia to your press release, which can help it stand out and grab more attention.

On the flip side, if you’re aiming for guaranteed spots in big-name outlets or need deep-dive analytics, IssueWire won’t tick all the boxes. Its reach is broad, but not always super-targeted, and its analytics are pretty basic, so you won’t get a ton of detail on how your release is performing. Still, it’s a great affordable option for getting your news seen.

Source: www.prlog.org

G2 Rating: 4.6/5

Starting Price: Free

PRLog is great if you want to distribute a release without spending much – or anything at all. Just like IssueWire, what helps make PRLog really stand out is its totally free press release distribution option, which is perfect if you’re new to PR or just trying to keep costs down. Even their paid plans are super low-cost and let you add extras like images, videos, and SEO tags.

However, PRLog’s free and budget plans mean its reach is mostly limited to online platforms, so you’re not getting in front of major news outlets or print media. And while it’s great for basics, the analytics are also pretty simple, so you won’t get deep insights. Still, for just getting started or sticking to a budget, it’s a good choice.

Source: www.einpresswire.com

G2 Rating: 4.7/5

Starting Price: $99.95 per release

Aside from also being budget-friendly, what makes EIN Presswire stand out is its focus on targeting. Using it, you can target specific industries, regions, or even individual journalists, with your releases. It goes without saying, but this is incredibly helpful if you want to make sure your news reaches the right crowd. Plus, they’re unique in not charging add-on fees for extras like images, videos, or links. 

Considering the downsides, EIN Presswire’s great targeting comes at the cost of being less wide reaching than the bigger players like PR Newswire. It’s strong for going after industry-specific audiences, but if you want to land in big national or international outlets, it might not be your best bet.

While press release distribution services are widely used in company comms, more experienced PR experts tend to agree that these cannot form the backbone of an effective distribution strategy. Instead, they can be used alongside more targeted PR outreach, which consists of researching the best-suited media contacts, nurturing those relationships, and pitching them in a targeted way – using a specialized PR tool like Prezly.

You can start your free trial of Prezly today absolutely free. Here's a quick overview of how Prezly works to help you decide if it's right for your team:

It really depends on what you want to achieve. Are you looking to raise brand awareness with a specific audience? Then PR outreach software like Prezly is better for targeted distribution. Do you just want backlinks? Then a newswire service could work for you. It all hinges on your PR strategy.

The best time to send a press release is between 9 am and 5 pm on a weekday. However, you should take periodicity into account. For example, an online outlet that publishes daily will pick up stories pretty much around the clock, while feature writers tend to work with lead times that are months long, so specific send time is less important. What's far more important is establishing a relationship with the journalists you're pitching so that they'll open your email when they see it in their inbox.

Do not send a press release during times of crisis unless your news directly relates to the crisis situation. Basically, read the room for your target audience.

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Now that you’ve read our definitive list of the top 13 press release distribution sites and services, which one are you going to try out? 

Remember, while syndicated press releases distributed by these platforms can help get your news in plenty of places very fast, they’re almost always completely ineffective. The better option? Implementing a personalized PR strategy.

That means creating your own media list, publishing your releases in a beautiful, centralized online newsroom, and sending those releases in targeted, personalized emails. Not only can Prezly help you do all of this, but we’ve designed it from the ground up to do exactly that.

Sound interesting? Give it a shot with our 14-day trial to see for yourself.

Want to stay in touch? Follow @PrezlyPR on YouTube for weekly updates, or sign up to our very occasional newsletter for info on the latest PR software and advice on how you can use tech to get the most out of your PR.

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