Uber's press kit integrates seamlessly into their newsroom

Uber is a company that certainly gets its fair share of media attention – both good and bad. So they know what it takes to provide the media with the right information and how to do it.

Notice how their media kit is integrated with their online newsroom. This means anyone visiting the page sees their latest updates first, and passively absorbs the latest news from Uber before they even click to get info about their leadership team, check out their company info or download their media assets. That's a really smart way of relaying your brand values as well as a feeling of dynamism straight off the bat.