A simple way to get your announcement noticed

Featuring visuals in your press releases has been proven to increase your chances of coverage. For museums and galleries, it's even more important. The folks at Museum M Leuven understand that, which is why their releases pretty much always feature a carefully curated gallery of downloadable assets.

If you don't do so already, try embedding an image gallery in your next press release and see if it affects uptake. Have a video or a relevant social media post to hand? Perfect, embed those too. Test using different multimedia to see what your audience best responds to, and then invest more into doing that.

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