Using video to lead the narrative of your press release

Great storytelling is vital for getting traction among the media and the public – and if you're running a museum, your audience is both. That's not an easy line to toe.

Museum M Leuven manages to do it by mixing informative copy with detailed visuals and not one but two engaging videos, meaning that others will be able to retell this story across outlets: articles, news posts, and social media.

In a world where everyone can be a storyteller, it's your job to arm them with the tools to engage their audience.

Learn more about storytelling for business.