Using galleries to spearhead a product launch

If pictures speak louder than words, then this press release hollers. Just look at the number of pictures here! It's higher than the word count. (Well, almost.)

But it isn't just to make the announcement look nice.

Anyone mentioning this fashion product launch can differentiate their story from the next person's simply choosing a different image for their feature.

Paired with the product's key selling points (and cost) presented in a convenient list of bullets, this entire press release makes life easier for any journalist or fashion blogger.

Learn more about storytelling for fashion brands.