Don't be afraid to show off your brand aesthetic

Most press releases follow a formula: title, subhead, date and place, intro, quotes, fact sheet, a few images tacked on as an afterthought. Until you start reading, they can all pretty much look the same.

Not so with Phase Two.

This agency have taken full advantage of the ROWSE visual identity to style a press release that completely echoes its aesthetic.

They're not shy about using images. Instead of a sliver of a banner up top, they embed a portrait image. Rather than worrying over how readable their title may be, they use a typeface that screams design. When you scroll down the page, you'll see a gallery that's pretty much a work of art.

It makes you want to look.

Following templates and trends is all well and good, but you shouldn't fear standing out. After all, it's the outliers that we all remember.

Read more about telling a story around your brand in our article,

How To Make People Fall In Love