How to build a solid PR strategy
Strategy is the basis of great PR. Join Laura Sutherland and Gini Dietrich to learn:
How to use data in your comms strategy
How to use the PESO content model
How to set & measure realistic goals
This is no ordinary year. In the fallout of the global tailspin that was 2020, we're all having to reassess how we plan and deliver our comms. For most of us, that means reframing what our strategic goals look like – not an easy ask, with purses tightening and the world still in turmoil.
That's why we asked PRFest's Laura Sutherland and Spin Sucks' Gini Dietrich to help. Watch the Roundtable below.
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Gini Dietrich: Founder, CEO & author @ Spin Sucks
Gini is the founder, CEO, and author of Spin Sucks (the website) and Spin Sucks (the book). She also the host of the Spin Sucks podcast, and co-host of both Inside PR and The Agency Leadership podcast. On top of this, she co-authored Marketing in the Round and with her team, runs the incredible global Spin Sucks Slack community – if you aren't part of it already, come check it out :)
Having run and grown an agency over the past 14 years, Gini is the mastermind behind the super-effective PESO comms & marketing model, which unites the four pillars of media: Paid, Earned, Shared and Owned. She is also really, really into using data and metrics to inform PR strategy.
Laura Sutherland: Founder @ Aura PR
Laura is an award-winning PR strategist, entrepreneur and Chair of CIPR's Fellows Forum, amongst a great many other things too numerous to list here. But more importantly, she is obsessed with building and executing effective strategies. By her own admission, she is someone who gets sh*t done.
As well as running her own agency, Aura PR, Laura is the founder and organiser of PRFest – the world's only annual festival dedicated to PR, which has grown into a global community of 600+ professionals who want to learn, share, collaborate and inspire.
Laura is also the host of an excellent PR podcast, People Buy People. Check it out.
Jesse Wynants: CEO @ Prezly
As always, your host will be our very own founder and CEO, Jesse Wynants. Together with co-founder Gijs and the rest of the Prezly team, Jesse has spent the past ten years building a tool completely focused around one thing: building relationships. Managing your media list and knowing which contact is the best fit for your story is a huge part of that!
Join 500+ PR teams already loving Prezly
Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.