How to turn your news into a story
Join global expert in branded content (and former journalist) Melanie Deziel to learn:
How to think like a journalist
How to make pitches irresistible to editors
How to spot opportunities for storytelling around your brand
Melanie Deziel is a master storyteller, from being the first editor of branded content at The New York Times, to writing the bestselling business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas. In fact, companies like Viacom, Discovery Communications and the Oprah Winfrey Network hire her to uncover their best brand stories and deliver them with authenticity and pizazz.
As a speaker, she's taught experts around the globe to brainstorm better, think like journalists and tell better brand stories. That's why she's here today.
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Melanie Deziel: Founder, Author, Keynote Speaker
Melanie Deziel is the Co-Founder and VP of Marketing at The Convoy; the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas; an international keynote speaker; skilled virtual presenter; and is recognized as one of the world's leading experts in native advertising and branded content.
Jesse Wynants: CEO @ Prezly
As always, your host will be our very own founder and CEO, Jesse Wynants. Together with co-founder Gijs and the rest of the Prezly team, Jesse has spent the past ten years building a tool completely focused around one thing: building relationships. Managing your media list and knowing which contact is the best fit for your story is a huge part of that!
Join 500+ PR teams already loving Prezly
Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.