PRWeb Pricing Guide (2025): Costs & Plans Broken Down

Looking into PRWeb's pricing but finding it tough to figure out if it's the best tool for your team? Don’t panic!

In this guide, we’ll break down PRWeb’s pricing, key features, and why traditional newswires may not be the best way to distribute your press releases. Plus, we’ll introduce a more targeted alternative: Prezly, which lets you send personalized media outreach, and you can try it completely free for two weeks! 

PRWeb is a press release distribution service that primarily offers news releases to help businesses and PR professionals spread their news to a larger audience.

It offers features such as:

• Multimedia press release distribution – Include images, videos, and other assets in your press releases to make them more engaging
• Search engine and social media visibility – Press releases can appear in Google search results and be shared on social platforms
• Distribution through PR Newswire’s network – Increases reach by syndicating releases to multiple news sites
• Basic analytics tools – Provides some insights into impressions and engagement, though with limited detail
• SEO keyword optimization – Allows for keyword placement to help press releases rank in search results

While PRWeb and other newswires promise broad reach, they often fall down when it comes to delivering real media coverage. Here’s why:

Press releases go out in bulk with no guarantee that journalists will see them. They often lack the precision of targeting industry specific journalists and bloggers, making it easy for releases to become invisible amongst it all.

You pay for distribution, but there’s no promise your release will be picked up. For many businesses, it may not be worth the price tag.

Google’s algorithm changes have made traditional press releases less effective for rankings. These days you have to work smart and play the algorithm game.

Once a release is sent, it’s hard to track who actually reads it or takes action.

A better approach is personalized outreach – pitching your story directly to the right journalists, which is what Prezly is built for.

Pitch journalists right now with a 14-day free trial

• Identify your most engaged contacts with our PR CRM
• Send personalized email pitches and campaigns
• Publish your press releases in a professional newsroom

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PRWeb pricing is tier based, depending on the level of visibility and features you're looking for.

The Basic Package is the most affordable option offered by PRWeb, starting at $110 per release. This package includes distribution to major search engines like Google, Yahoo!, and Bing, ensuring your press release is indexed and discoverable. Additionally, your press release will be permanently hosted on PRWeb.com, providing ongoing online visibility to those that browse it.

This package is suited to small businesses or individuals looking to increase their reach and improve their search engine rankings.

The Standard Package, starting at $230 per release, builds on the Basic Package by adding syndication across hundreds of partner media sites. This means your press release will not only be indexed by major search engines but also appear on a wider array of news websites.

This package is better suited to businesses that want to broaden their online visibility beyond just search engines.

The Advanced Package, starting at $340 per release, is depicted as being PRWeb’s most popular option. It includes all the features of the Basic and Standard Packages, plus additional media attention. Your press release will be emailed directly to relevant, industry-specific influencers, which may increase the likelihood of media coverage.

This package is suited for businesses that want to attract more media attention and boost their online visibility through targeted outreach, though of course, coverage is never guaranteed.

The Premium Package is the most comprehensive option offered by PRWeb, starting at $455 per release. It includes all the features of the Basic, Standard, and Advanced Packages, plus distribution to industry-curated feeds and blogger networks to help your press release reach a wider targeted audience.

The Premium Package is better suited to larger businesses looking to maximize their online presence, though of course, media coverage is never a guarantee.

Real coverage at a fraction of the cost

Prezly’s PR CRM, outreach tool, newsroom creator and analytics earn you authentic media coverage by putting journalist relationships first. Starting at $90/month.

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• Press release distribution – Syndicates releases through PR Newswire’s network to improve visibility
• Unlimited media assets – Attach images, videos, and documents to enhance your press release
• Keyword search visibility – Helps releases appear in relevant online searches
• Social media distribution – Expands reach by sharing releases on platforms like Twitter and LinkedIn
• Analytics & reporting – Provides basic metrics on views and engagement
• Basic SEO tools – Allows some optimization for better ranking potential

It's worth noting that other more comprehensive PR tools, such as Prezly, offer most of these features – including search engine indexing, SEO settings, and targeted distribution – for a fraction of the cost.

• More affordable than some premium newswire services
• Simple platform for press release distribution
• SEO-friendly features for better online visibility
• Multimedia support for richer press releases
• Some targeting of industry specific journalists in higher pricing tiers

• No guarantee that journalists will see or cover your news
• Can be expensive with no guaranteed results
• No direct outreach to relevant media contacts
• Competitor services offer better engagement tools
• Limited targeting options for media contacts
• Lacks media monitoring capabilities

Prezly isn’t just another press release distribution service – it’s a complete PR software that helps you build real media relationships. Instead of sending press releases into the void, Prezly lets you:

• Send targeted pitches directly to journalists and media contacts
• Manage your media list with built-in CRM tools
• Create beautiful, multimedia press releases with custom branding
• Track engagement to see who’s actually reading your news
• Collaborate with your team on media outreach efforts
• Build a branded newsroom to host all your press materials in one place
• Report on your results with built-in analytics and media monitoring

Unlike newswires, Prezly ensures your press releases land in the inboxes of your most valuable contacts, not just a generic feed. Plus, it’s much more affordable than traditional wire services.

• Starting price: $90/month – Free trial
• G2 rating: 4.6/5

• What it offers: Large distribution network, guaranteed placements
• Starting price: $350/release
• G2 rating: 4.0/5
• Best for: Large organizations that need mass distribution and have the budget for it

• What it offers: Press release writing & targeted distribution
• Starting price: $399/release
• G2 rating: 4.3/5
• Best for: Businesses that need writing assistance along with distribution

• What it offers: High-visibility distribution, global reach
• Starting price: $760/release + word fees
• G2 rating: 4.2/5
• Best for: Enterprise-level businesses needing guaranteed coverage

• What it offers: Large-scale press release distribution
• Starting price: Costs hidden, contact sales team for pricing (We find your lack of prices disturbing…)
• G2 rating: 4.1/5
• Best for: Companies targeting financial and investment media

Whether PRWeb is right for you depends on your needs and budget.

Well-known brand names that would stand out in a list of other headlines could see some decent pick-up from newswire services like PRWeb, but media coverage is never guaranteed, and so the ROI is very unpredictable.

While PRWeb can help with distribution, it’s not always the best way to get real media attention, and as seen in reviews, the reach generated may not be worth the cost.

If your goal is to build long-term media relationships, get journalists engaged, and improve press coverage, you need a more strategic approach centered around targeted media outreach.

• No personalized outreach – Press releases are sent in bulk without targeting specific journalists
• Uncertain ROI – There’s no guarantee of media coverage, making the cost unpredictable
• Minimal engagement tracking – Hard to measure real impact beyond basic analytics
• SEO effectiveness is declining – Google now prioritizes original news over press releases
• High costs for little return – Premium pricing but no guaranteed media placement

That’s where Prezly could come in handy.

With Prezly, you can choose to have your stories appear in search results on site like Google. You'll also be able to control how those stories look in search results by defining the meta title, description, and sharing image associated with your press release.

What's more, as well as helping you distribute your press releases, Prezly allows you to track journalist engagement, manage media contacts, monitor your news mentions, and create branded newsrooms that showcase your stories.

Ready to earn some media coverage? Upload your contact list into Prezly and start seeing the real results of targeted outreach.