Top 30 Media Outlets for PR & News Coverage (In 2025)

Securing media coverage can make or break a PR campaign. But with thousands of media outlets out there, how do you know which ones to target? It’s not about blasting press releases into the void and hoping for the best – it’s about getting your story in front of the right people, in the right places.

Below, we break down 30 of the biggest media outlets for PR professionals in 2025, because knowing where to pitch your story is just as important as crafting the pitch itself.

The polarized nature of the global media landscape, especially in political news, with outlets like CNN and Fox News evoking contrasting opinions among different US political affiliations, illustrates how important it is to target the right media for your brand.

And remember, traffic rankings play a crucial role in determining the reach and influence of even the most visited news sites.

If you’re aiming for mass exposure, these media outlets dominate global news coverage. They reach millions of readers daily and can skyrocket brand awareness – if you land the coverage.

One of the most respected newspapers globally, known for investigative journalism and breaking news.

• Reach: ~494 million visits/month
• Topics: Politics, business, culture, tech, world news

A not-for-profit news agency that provides in-depth reporting and news coverage to media outlets worldwide.

• Reach: ~4 billion per day, globally
• Topics: Breaking news, politics, business, science

A leading UK-based news publication with strong investigative reporting and editorial independence.

• Reach: ~416 million visits/month
• Topics: Politics, culture, environment, global affairs

A go-to source for unbiased business and financial news, widely used by other news outlets.

• Reach: ~1 billion visits/day globally
• Topics: Finance, world events, politics, markets

Cable News Network (CNN) is one of the biggest names in broadcast and digital news, with a strong international presence and a reputation for breaking major stories in real-time.

• Reach: ~399 million visits/month
• Topics: Breaking news, world affairs, business, entertainment

A leading conservative-leaning news network in the US, known for its coverage of politics, business, and world affairs. Fox Business is another conservative-leaning outlet trusted by Republican audiences.

• Reach: ~278 million visits/month
• Topics: Politics, business, current events, opinion

A leading international news network providing diverse perspectives on global events.

• Reach: ~430 million visits/month
• Topics: International politics, economy, human rights

A widely read newspaper known for its accessible reporting and broad coverage.

• Reach: ~159 million visits/month
• Topics: National news, culture, sports, travel

A digital-first news publication focusing on explanatory journalism and analysis.

• Reach: ~132 million visits/month
• Topics: Politics, culture, science, technology

The British Broadcasting Corporation (BBC) is a trusted global news source, providing balanced reporting and in-depth analysis across a wide range of topics, from politics to science and culture.

• Reach: ~126 million visits/month
• Topics: International news, politics, health, science

A top business publication covering finance, investing, and entrepreneurship.

• Reach: ~123 million visits/month
• Topics: Business, leadership, technology, wealth

A UK-based tabloid covering sensational news, entertainment, and lifestyle topics.

• Reach: ~110 million visits/month
• Topics: Celebrity, politics, finance, health

Columbia Broadcasting System (CBS) News is a trusted news organization with a strong presence in TV and online journalism, delivering in-depth reporting across multiple platforms.

• Reach: ~103 million visits/month
• Topics: National news, politics, economy, science

A major US publication known for political analysis and investigative reporting.

• Reach: ~97 million visits/month
• Topics: Politics, world news, business, culture

A UK-based broadcast and digital news outlet with international coverage.

• Reach: ~96 million visits/month
• Topics: Breaking news, UK politics, business, world affairs

National Broadcasting Company (NBC) News is a major US television and digital news outlet covering national and international events, offering 24/7 reporting across multiple platforms.

• Reach: ~95 million visits/month
• Topics: Breaking news, politics, entertainment, business

National Public Radio (NPR) is a leading non-profit media organization delivering high-quality journalism and radio programming, known for its in-depth news coverage and thought-provoking storytelling across multiple platforms.

• Reach: ~94 million visits/month
• Topics: News, culture, health, environment

Consumer News and Business Channel (CNBC) is a leader in business and financial news, offering market insights, stock market updates, and investment tips. 

Known for its in-depth coverage of global markets, CNBC is a go-to source for professionals and investors alike.

• Reach: ~92 million visits/month
• Topics: Markets, economy, business trends, investing

A leading source for business, financial, and economic news.

• Reach: ~75 million visits/month
• Topics: Finance, markets, corporate news, politics

A popular business and tech publication known for insights into startups and finance.

• Reach: ~57 million visits/month
• Topics: Startups, investing, careers, leadership

American Broadcasting Company (ABC) News is a major broadcast and digital news outlet with extensive coverage in multiple categories, delivering breaking news, investigative journalism, and in-depth analysis across TV and online platforms.

• Reach: ~55 million visits/month
• Topics: Breaking news, lifestyle, health, politics

Known for viral news and investigative journalism with a digital-first approach.

• Reach: ~53 million visits/month
• Topics: Entertainment, politics, culture, media

A digital-first media outlet known for opinion pieces and breaking news coverage.

• Reach: ~44 million visits/month
• Topics: Politics, culture, lifestyle, wellness

A key source for in-depth political reporting and policy analysis.

• Reach: ~39 million visits/month
• Topics: US politics, international policy, law

A globally respected business publication with a focus on financial markets and economics.

• Reach: ~36 million visits/month
• Topics: Finance, global economy, business trends

A digital-first news outlet focused on concise, smart coverage of current events.

• Reach: ~31 million visits/month
• Topics: Politics, business, technology, healthcare

A technology and innovation-focused media outlet with a strong reputation for analysis.

• Reach: ~31 million visits/month
• Topics: Tech trends, AI, cybersecurity, culture

A must-read for professionals in finance and business, with real-time data and expert analysis.

• Reach: ~25 million visits/month
• Topics: Markets, investing, corporate strategy, economy

A respected digital-first UK publication offering comprehensive global news coverage.

• Reach: ~24 million visits/month
• Topics: Politics, science, world affairs, culture

One of the most recognized magazines globally, covering politics, culture, and world events with in-depth analysis.

• Reach: ~23.3 million visits/month
• Topics: Politics, global affairs, culture, science

This list may seem overwhelming, but Prezly makes media outreach simple.

Organize your media contacts, send personalized, trackable pitches, and manage follow-ups – all in one place. Try it free for 14 days!

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Getting featured in traditional media is great, but many people discover news through aggregators instead of visiting a single news outlet.

This means your story can still reach a massive audience–even if it’s not published on a top-tier site.

A widely used news aggregator that curates top headlines from around the world. It pulls in stories from thousands of sources, ranking them based on relevance, credibility, and user interest. 

Getting featured here can significantly increase visibility and drive traffic to your site.

A sleek, personalized news feed that helps articles reach highly engaged mobile readers. 

With its algorithm-driven curation, Apple News ensures that users see content relevant to their interests, making it a valuable tool for targeting niche audiences.

A dedicated section of Facebook that highlights trending news stories from trusted publishers. 

Unlike the chaotic main feed, Facebook News prioritizes reputable sources, making it an effective way to reach audiences who actively seek credible journalism.

Regional news sources play a crucial role in providing local coverage and perspectives on national and international news. These sources often have a deeper understanding of the local community and can offer more nuanced reporting on issues that affect the region.

Targeting mainstream media is highly competitive, and big publications may not be the best fit for your audience. Instead, consider niche outlets that align with your brand and audience.

Outlets like TechCrunch (tech), Vogue (fashion), or Healthline (health) focus on dedicated audiences looking for expert insights and industry trends.

News consumption varies significantly by audience demographics, with political affiliations and age playing crucial roles in determining the types of news consumed, whether through television or social media formats, especially in the realm of political news.

These platforms are trusted sources within their respective niches, making them highly effective for targeted PR efforts.

Many journalists and influencers run their own digital media platforms with highly engaged audiences.

Podcasts provide long-form, in-depth discussions that help brands tell their stories beyond a headline, while YouTube channels offer visual storytelling and real-time engagement with dedicated followers.

Communities discussing niche topics can be more valuable than traditional press in terms of engagement. With the decline of local newspapers, forums like Reddit and Discord have have stepped in to fill the gap, offering news coverage that stems from the community rather than from more conventional outlets.

Subreddits, for example, serve as highly active discussion hubs where brands can participate in meaningful conversations, answer questions, and build credibility within targeted communities.

Influential blogs such as The Huffington Post, BuzzFeed, and Politico play a crucial role in shaping public discourse. These platforms offer in-depth coverage of news, politics, and culture, attracting a diverse and engaged readership. For PR professionals, these blogs provide an opportunity to reach a wide audience with well-crafted stories and opinion pieces. Their digital-first approach ensures that your content is easily shareable and can go viral, amplifying your reach.

Now that you know which media outlets to target, you need to build a list of key journalists and contacts who can actually get your story published. 

But here’s the challenge: journalists are inundated with pitches daily, and if yours isn’t well-targeted, it’s going straight to the trash. 

Simply having a list of media contacts isn’t enough – you need to segment it, personalize your outreach, and track your efforts. This is where Prezly makes PR outreach easier by helping you streamline media list management and engagement.

With Prezly, you can:

• Save & segment media contacts into highly targeted lists
• Tag journalists based on interests, industry, or past coverage
• Send personalized pitches and track email opens in real time

Start building your media list free for 14 days – try Prezly today!