EIN Presswire Reviews 2025: Pros, Cons & Pricing [Analysis]

If you’re on the hunt for a press release distribution service, EIN Presswire might have caught your eye. It’s budget-friendly, promises broad media outreach, and doesn’t lock you into any subscriptions. Sounds pretty good, right?

But does it actually get your news in front of the right people?

In this guide, we’ll break down what EIN Presswire offers, what users are saying, and whether there are better alternatives out there. Let’s crack on!

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EIN Presswire prides itself as being an industry leading distribution service well regarded in the global press release sphere. What sets it apart is its claim for laser-focused targeting – you can hit specific industries, regions, or even go straight for individual journalists. On the flip side, while EIN Presswire is handy for niche targeting, it doesn’t have the broad reach of bigger players like PR Newswire.

Plus, there are no sneaky extra charges for things like images, videos, or links – it’s all included.

If you haven't used many newswire before, it's worth understanding here that they do not guarantee quality coverage – in fact, it's almost the opposite. Wires like EIN Presswire will share your news and will normally be good for getting your press release copied onto news aggregator sites – great for brand mentions, not so much for think pieces, features, or what we would normally consider quality earned media.

That said, if you just need your brand name to appear in more search results – for instance, so flood searches of your brand name with a specific news item – EIN Presswire can be a solid option.

Let’s take a quick look at the nitty gritty of what EIN Presswire offers:

• News distribution to major sites – Press releases are sent to search engines, news aggregation platforms, and media databases to maximize visibility
• No subscription required – Unlike some services that charge ongoing fees, EIN Presswire lets you pay per release or purchase bundles, so there are no long-term commitments
• Flexible pricing options – Whether you need one press release or multiple, you can choose a plan that fits your budget
• User-friendly platform – The process of submitting and distributing a news release is straightforward, even for beginners

But of course, it isn't all sunshine and roses. Here's what people who actually use EIN Presswire have to say for their experience.

Like any service, EIN Presswire has its strengths and weaknesses. Here’s a quick look at what users love and where they think the service falls short.

• Affordable pricing – Compared to big-name competitors, EIN Presswire is budget-friendly and accessible for smaller businesses. 
• Decent distribution reach – Press releases get picked up by search engines and various media outlets, increasing visibility. 
• Simple & straightforward – No complicated setup; just upload your press release and hit send. 
• No hidden fees – What you see is what you get—no surprise charges or forced memberships.

• Customer support can be hit or miss – Some users report slow response times and difficulty getting assistance when needed.
• Results may vary – Not all press releases gain traction, and some users feel their news didn’t reach the right audience, leading them to consider using an other press wire service due to dissatisfaction with the visibility and results.
• Limited information about the company – EIN Presswire doesn’t share much about its background, leadership, or track record, which raises transparency concerns.
• Distribution quality is mixed – Some users find their press releases appearing on low-traffic sites that don’t add much value.

EIN Presswire offers a few different pricing options with features and cost varying depending on services provided.

The basic plan may be on the cheaper side compared to competitors, but some users feel the distribution quality of their press wire service doesn’t always match the price.

• Trustpilot Rating: 2.9/5 
• G2 Rating: 3.5/5
• Pros highlighted by users: Affordable, easy-to-use platform, no hidden costs.
• Cons highlighted by users: Limited customer support, inconsistent distribution results, and lack of transparency.

But don’t just take our word for it, here it is from the horse's mouth:

Source: G2.

Source: G2.

Source: Trustpilot.

Source: Trustpilot.

As you can see, EIN Presswire reviews can be super polarising, with some users reporting amazing experiences with positive results gained from their press releases, and others condemning the quality of distribution and customer service.

Suffice it to say, user experiences are inconsistent, which may give businesses pause when considering EIN Presswire for their distribution needs.

Newswire services like EIN Presswire can seem like a great idea, but they come with a few major drawbacks:

• “Spray and pray” approach – Your news releases go out everywhere, but that doesn’t mean journalists or media outlets will pick them up.
• Low engagement – Your announcement might get buried under thousands of other press releases.
• Spammy distribution – Some newswires send releases to random or low-quality sites, which won’t help your brand.
• High competition – There’s a flood of press releases daily, so standing out is tough.
• Pricing varies wildly – Some services charge way more than others, and results don’t always justify the cost.

Instead of blasting your press release everywhere and hoping for the best, targeted distribution can be much more effective:

• Reach the right people – You can send your release directly to relevant journalists and industry media.
• Better pickup rates – Personal outreach increases the chances of getting real media coverage.
• More bang for your buck – Instead of spending on mass distribution with uncertain results, targeted outreach helps ensure your message gets noticed.

If you want to try a targeted approach, Prezly is a great alternative with a free trial available.

If EIN Presswire doesn’t seem like the right fit now you’ve seen what others are saying, here are six other press release distribution options to consider:

• Cost: $90/month with a 14-day free trial
• G2 Rating: 4.3/5

Key features:

• Comprehensive tools: Prezly isn’t just about press release distribution; it’s a full PR management platform that helps you manage journalist relationships, create multimedia press releases, track coverage, and monitor results
• Great for relationship building: The PR CRM helps you nurture and manage relationships with journalists, making your outreach more effective
• Customizable: With options to add custom domains, white-label sites, and user permissions, you can tailor Prezly to your specific needs
• Free trial: You can test drive the platform for 14 days without needing to provide credit card details, so you can see if it’s the right fit
• Scalable for agencies: The Agency plan is specifically designed for PR firms, offering flexibility for businesses of different sizes

Prezly offers a full-featured approach to PR that’s both budget-friendly and customizable, making it perfect for businesses that want to manage their press relations more effectively without breaking the bank.

Unlike EIN Presswire, Prezly helps you build real relationships with journalists rather than just sending out mass releases. Plus, the free trial lets you test all features without a commitment! Try it here for 14 days and start creating press releases like a pro!

• Cost: Starts at $350 per release
• G2 rating: 3.9/5
• Pros: Extensive reach for maximum exposure, highly reputable as an industry leader with strong media relationships and scalable distribution allowing for regional or national targeting based on budget and need.
• Cons: High starting price with additional costs for longer press releases, limited targeting for broad distribution which means less precision for reaching niche audiences and a complex pricing structure with costs varying based on word count and location, making it difficult to estimate expenses upfront.

• Cost: Starts at $760 per release (more about Business Wire's pricing)
• G2 rating: 4.1/5
• Pros: Better targeting allowing business to reach more specific audiences, strong industry presence as a well respected service widely used by corporations and professionals, and international distribution which is ideal for businesses looking to expand their reach beyond the U.S.
• Cons: High costs starting at $760 per release, plus steep additional fees for extra words and multimedia, complex pricing which includes multiple add ons and a less broad reach making it less suitable for general press release distribution. 

• Cost: Contact sales team for pricing
• G2 rating: 4.4/5
• Pros: Ideal for financial announcements including earnings reports, mergers, acquisitions and investor focused news, high quality syndication with strong presence in finance and business media, ensuring credibility and industry-specific targeting which offers distribution to specialized industry websites.
• Cons: Pricing not transparent; with no publicly available pricing, business must contact sales for a quote, less suitable for general news as it is tailored to corporate and financial information rather than broad press release distribution and potentially expensive given its focus on investor relations and corporate announcements which indicates pricing will be at the higher end. 

• Cost: Starts at $399 per release
• G2 rating: 4.1/5
• Pros: A personalized service offering a more tailored approach to press release distribution, reviewing each release for quality before it is sent out, credibility Partnering with PR Newswire means access to reputable media outlets, journalists, and niche publications and good for small businesses & startups who want significant reach without breaking the bank.
• Cons: Mid-range pricing at $399 per release, this may be too expensive for very small businesses or entrepreneurs with tight budgets, slower process compared to more automated services, which may not be ideal if speed is a priority, and multiple pricing plans with additional costs for add on services meaning business may find themselves paying more for the service they need.

• Cost: Starts at $110 per release
• G2 rating: 3.8/5
• Pros: Affordable at $110 per release offering a lower-cost alternative for smaller businesses and startups, wide distribution to online news sites, search engines, and industry platforms, with tools for social media sharing to enhance visibility, and unlimited media assets in all pricing plans allowing for dynamic press releases at any price point.
• Cons: Limited reach that doesn’t offer exposure in high-profile outlets or international media, making it less ideal for larger-scale press releases. Less targeting & analytics compared to higher end options and high upper limit of pricing plans at $455 for their premium service.

If you decide that you do want to use EIN Presswire for press release distribution, here's a step-by-step guide on how:

1. Create an account: Visit the EIN Presswire website and create an account. This will give you access to the company’s press release distribution services
2. Choose a package: As outlined in the pricing section above, EIN Presswire offers a range of packages to suit different business needs and budgets. Choose the package that best suits your requirements
3. Write and submit your press release: Write a high-quality press release that includes all the necessary information about your business or product. Submit your press release to EIN Presswire for distribution
4. Select your distribution channels: Choose the media outlets and distribution channels that you want your press release to be sent to. EIN Presswire offers a wide range of options, including Google News, Bing, and Yahoo
5. Track your results: Once your press release has been distributed, you can track your results using EIN Presswire’s analytics tools

If you’re looking for a cheap and easy way to get your press release out there, EIN Presswire is worth considering. It’s best for small businesses, startups, and those who just need a quick and affordable distribution option. Just bear in mind, that coverage is never guaranteed.

However, if quality, engagement, and real media pickup are your goals, you may want to explore more targeted alternatives.

Prezly, for example, offers a totally free 2-week trial – no payment details required, no auto-renewal, and full access to key features like media monitoring and direct journalist outreach.

Give Prezly a try and take control of your press release strategy today!

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• Measure performance with analytics & built-in media monitoring

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